RationAle Brewing, the trailblazing brand known for its rebellious take on non-alcoholic craft beer, has announced the release of its newest offering: A German-style Kölsch. Delivering the authentic flavors of a German brew — light grain, hints of spice, subtle fruit — the Kölsch will be a permanent addition to the brand’s core collection. RationAle’s…
Athletic Brewing Company, America’s largest dedicated non-alcoholic brewer, is reimagining the January reset with the launch of its latest campaign, “Athletic January.” Drawing inspiration from Athletic’s trailblazing co-founder and COO, John Walker, who revolutionized non-alcoholic brewing by developing a new method for making NA brews, Athletic’s January campaign invites consumers to rethink their routines while experiencing…
Athletic Brewing Company, America’s largest non-alcoholic brewery, today announced it has teamed up with Arsenal, becoming the club’s first Official Non-Alcoholic Beer Partner. Starting this August, the partnership will see cans of Athletic’s award-winning Run Wild IPA available at Emirates Stadium for all men’s and women’s matches. Additionally, Run Wild IPA will be served on draft at…
The Boston Beer Company, makers of Samuel Adams, Twisted Tea, Truly Hard Seltzer, Angry Orchard and Dogfish Head, debuts a new first-of-its-kind non-alcoholic beverage with General Admission (<0.5% ABV). An exceptionally refreshing non-alcoholic fruit brew, General Admission combines the flavor attributes of a non-alcoholic beer and a fruited seltzer water to create the ultimate sober-centric sipper. Designed…
AFTER Magazine—the first magazine publication for non-drinkers, the sober curious, and anyone examining their relationship with alcohol—proudly announces the release of its Spring 2024 issue, showcasing insightful articles and inspiring content for individuals embracing a sober lifestyle. This latest edition features the Women of the Alcohol-Free Beverage World, shining a spotlight on the women entrepreneurs…
Montauk Brewing Company (“Montauk Brewing” or “Montauk”), the leading and fastest-selling craft brewer in Metro New York1 known for its exceptional craft beers and a subsidiary of Tilray Brands, Inc. (NASDAQ: TLRY and TSX: TLRY), today announced the launch of its new Montauk N.A. IPA, a flavorful ‘Non-Alcoholic’ brew that’s thankfully all Montauk. [Note: Montauk Brewing is owned by…
Athletic Brewing Company, America’s largest non-alcoholic brewery, has named GRAMMY-nominated country music star Walker Hayes its first-ever Chief Fancy Officer. As CFO (Chief Fancy Officer), the Nashville-based singer-songwriter’s first order of business was to help craft a new classic American Pale called Fancy Like. Named after Hayes’ breakout hit and inspired by the first brews he ever drank,…
Deschutes Brewery has released Fresh Squeezed Non Alcoholic as well as Black Butte non-alcoholic. The wait is over! Get non-alcoholic versions of Deschutes Brewery’s best sellers at a special price. Cheers to options! For a limited time, 6-packs of Deschutes Brewery’s damn tasty non-alcoholic beers are $10. Buy four 6-packs and get your 5th for…
ALL HEADBANG. NO HANGOVER INTRODUCING KITTIEPIG — A DEAFENINGLY DELICIOUS + NON-ALCOHOLIC SASKABERRY BLONDE IT’S A HEAVY METAL HYBRID OF FLAVORS, INCLUDING SASKATOON BERRIES, HOPS, + BARLEY IT’S BRASH + LEGENDARY, WITH A HINT OF SASS — JUST LIKE ITS CREATORS KittiePIG is the brainchild of South African-born, Grammy-featured producer, songwriter, entrepreneur, and We Are…
Kit NA Brewing, the award-winning and crushable non-alcoholic beer brand is excited to announce the launch of “Friggin’ Awesome October,” a month-long program aimed at embracing life’s joyous moments and celebrating self-expression. This initiative comes as a twist on the concept of the conventional “Sober October,” and invites participants to embrace something refreshingly transformative; to…
Captain Morgan is today unveiling Captain Morgan Spiced Gold 0.0%, an alcohol-free alternative to the iconic Original Spiced Gold, offering a deliciously spiced flavour profile. Following the successful launch of Guinness 0.0%, Tanqueray 0.0% and Gordons 0.0% over the past few years, Captain Morgan Spiced Gold 0.0% brings further choice to the market as the…
Rick’s Near Beer successfully expanded its footprint in 2023 following the December 2022 launch of its non-alcoholic craft beer lineup. Led by sales of its flagship Rick’s Original and continued investments in the brand, Rick’s has expanded distribution of its growing product lineup of NA beverages and lifestyle products to on- and off-premise retailers, scaled its…
Trejo’s Spirits, Danny Trejo’s new line of 100% natural, vegan, alcohol-free spirits, launches today. The renowned actor, activist, and restaurateur aims to provide a variety of options for those looking to enjoy a premium-quality non-alcoholic drink, and his zero proof tequila alternative is the finest 0.0% ABV version of this classic spirit. Trejo recognizes the importance of…
Partake Brewing, the low-calorie leader in the non-alcoholic craft beer space, announces a new packaging design that demonstrates a visual storytelling appealing to today’s multi-faceted, modern drinker who partakes in it all. Ted Fleming, Founder and CEO of Partake Brewing said, “We launched this refreshed brand identity to better reflect our personality and tell our brand…
Oak Park Brewing Co. and Peoples Beer are honored to announce a new collaboration with The Ray Charles Foundation, to release a limited edition Free Of Alcohol (FOA) brew celebrating the genius Ray Charles. This special edition brew will be available during a limited-time pop-up at Fixins Soul Kitchen, located at Downtown Los Angeles’ L.A. LIVE, from February…
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