It is available exclusively on Tavour and at the brewery’s taproom.
As any happy hippy will tell you, there ain’t nothin’ for the head like some good old Grateful Dead. And, if your daily dose of Dead comes in beer form, even better!
Fortunately for all the tie-dyed Dead Heads out there, New Jersey’s Source Brewing will re-release their beloved HELP>SLIP>HAZY Imperial IPA for an extremely limited run this June. The first release of this Grateful Dead tribute beer last summer proved to be among their most sought after, ever.
To make it extra special, the beer will come as a 4-pack, along with a commemorative glass and sticker featuring Dead-inspired art. This time around, it will be accessible to craft beer drinkers and music aficionados in 25 states through the app-based bottle shop Tavour.
The name HELP>SLIP>HAZY is a nod to one of the band’s most iconic live sets: three songs entitled Help On The Way, Slipknot, and Franklin’s Tower. First released on the 1975 LP Blues for Allah, the suite became a staple of live shows, with 27 performances between 1975 and 1977. It’s also a favorite of Source Brewing’s Jeremy Watts.
“I’m the Dead Head of the brewery,” Jeremy Watts explains. “When we decided to start the ‘Artist Tribute’ series, I immediately knew that I wanted to make The Grateful Dead my tribute beer.”
Source has received hundreds of requests to brew the beer again, many from as far away as California. So, it made sense for the brewery to work with a company like Tavour. The craft beer retailer works with over 600 of the country’s top breweries and has offered band-themed brews before, including a recent collaboration between Texas Ale Project and heavy metal legends Pantera.
To concoct this hoppy Grateful Dead tribute, the brewers at Source used bold additions of Galaxy, Cashmere, and Citra Hops, creating tropical flavors of bright citrus, fresh berry, and pineapple. It’s a New England-style IPA with a hazy body, soft mouthfeel, and very low bitterness.
Thirsty Dead Heads who want a sip of HELP>SLIP>HAZY will need to:
1. Download the Tavour app.
2. Allow notifications from Tavour on the app and their device.
3. Enter code “troubleahead” on the promos page of the app.
When the beer is available to purchase, Tavour members who have entered the code will receive a push notification and the option to buy as long as the limited supply holds out!
Outside of the brewery’s taproom, Tavour is the only place this set will be available.
Terry Bunch
