Pink Beer | Join the rally for breast cancer awareness this October by drinking pink with California’s signature craft Hefeweizen Pink Beer!. SLO Brew, Central California’s longest-standing craft brewery, is teaming up with the nonprofit Beer for Boobs to raise support for breast cancer research and recovery organizations with its uber-popular Blood Orange Cali-Squeeze Pink Beer, now popping into coolers nationwide.
Since launching Cali-Squeeze Pink Beer in 2017, SLO Brew has been linking hands with Beer for Boobs to promote breast cancer awareness and financially support fellow nonprofit organizations like Susan G. Komen’s three-day, 60-mile walk for a cure in San Diego, alongside the American Cancer Society, Ronald McDonald House & Some of My Best Friends Are Bald.
“We have family, friends and fans of SLO Brew that have been affected by breast cancer,” said co-owner Hamish Marshall. “We are proud to continue and partner with Beer for Boobs to help raise awareness for this great cause.”
Hopes are running high to double last year’s contribution of $5,000 as craft beer outlets and major retailers across the country stock their fridges with the juiced up Hefeweizen known for its signature deep-pink color.
Look for Blood Orange Cali-Squeeze this October in 12oz and 16oz cans dressed with pink packaging from head-to-toe in honor of Breast Cancer Awareness Month. Additionally, California natives can have Cali-Squeeze, alongside all SLO Brew award-winning craft beers, delivered direct to their door at CaliSqueezeBeer.com.
Terry Bunch