As cyclists, volunteers and spectators gear up to conquer the roads in August, Samuel Adams is excited to announce its three-year partnership with the Pan-Mass Challenge (PMC) as the official beer and non-alcoholic beer offering. The sponsorship will include the award-winning non-alcoholic portfolio of Just The Haze IPA and Golden Lager, as well as fan favorites such as Boston Lager, Summer Ale and more.
Founded in 1980, the PMC is the nation’s single most successful athletic fundraiser, raising critical funds for cancer research and treatment at Dana-Farber Cancer Institute (Dana-Farber). With its deep roots in the New England community, Samuel Adams is excited to extend its support to this iconic event, which is on the cusp of achieving $1 billion in lifetime fundraising. Inspired by the commitment, hard work and dedication that goes into preparing for the PMC, Samuel Adams is celebrating the alliance of two New England staples.
“The PMC is an honored summer tradition in New England,” said Lauren Price, head of brand at Samuel Adams. “By joining forces with PMC, we’re excited to celebrate and reward drinkers for accomplishing such an incredible feat with beer styles fit for the long weekend. Whether celebrating finishing 25 miles, 211 miles or cheering on your favorite riders – there’s a Sam for every occasion!”
“I am pleased to welcome Samuel Adams as the official beer and non-alcoholic sponsor of the PMC,” said Jarrett Collins, the PMC’s CEO. “On behalf of the entire PMC community, I am grateful for the support from Samuel Adams to help inspire more individuals to join our cause and one day eradicate cancer, one mile at a time. And of course, we want riders and volunteers to relax after a long weekend of riding with a great beverage!”
PMC 2024 will take place on Saturday, August 3, and Sunday, August 4, bringing together thousands of riders, volunteers, donors, and supporters from around the globe to make an unparalleled impact in the fight against cancer. The PMC donates 100 percent of every rider-raised dollar directly to Dana-Farber as the Institute’s single largest contributor. In 2023 alone, the PMC raised $72 million, bringing its 44-year contribution to Dana-Farber to $972 million, positioning the organization to cross a monumental $1 billion in lifetime fundraising in 2024. To learn more about the PMC, register as a rider, or to make a financial contribution, visit www.pmc.org, or call (800) WE-CYCLE. Connect with #PMC2024 on Facebook and Instagram.
For more information about Samuel Adams, visit www.SamuelAdams.com or follow @SamuelAdamsBeer
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