CANarchy Craft Brewery Collective announces a partnership with Revitalyte, the first non-alcohol brand to join the nationwide craft collective. The addition of Revitalyte gives the already diverse CANarchy portfolio new reach into the growing recovery beverage category.
CANarchy CEO Tony Short said,
“Our partnership with Revitalyte provides our wholesaler and retailer partners with a tremendous brand in an adjacent beverage category that will contribute to the industry-leading growth that CANarchy continues to drive. We’re incredibly excited to join forces with Revitalyte and share in its success with our wholesaler and retailer partners.”
Revitalyte has taken a differentiated approach to the crowded recovery category. Made from the same formula as leading pediatric electrolyte solutions, Revitalyte has won over consumers with a better-tasting and more grown-up alternative to baby aisle remedies similar to Pedialyte, which have surged in popularity amongst adults thanks to its hangover-helping blend of electrolytes and minerals.
Revitalyte found an early niche with college students and athletes who used the electrolyte beverage after physical activity or a long night out with friends. The brand quickly grew into Midwest liquor stores where it thrived as a last-minute addition to the weekend alcohol run. Revitalyte has inked a licensing deal with Barstool Sports, enabling Revitalyte to develop products jointly with the high-impact marketing machine.
Ryan Leonard, Founder of Revitalyte, said, “Revitalyte has been an unconventional brand from the start. We have always done things a little differently, which is why we are thrilled to partner with a disruptive group like CANarchy. We are excited to leverage CANarchy’s national sales force and operational infrastructure, while simultaneously broadcasting our message through an amplifier like Barstool Sports.”
Revitalyte was successfully launched in approximately 20 test markets in 2020 through the CANarchy distribution network. The initial distribution build and pull through velocity surpassed expectations and show a promising future as availability increases across the U.S. Based on these early results, CANarchy plans to launch Revitalyte throughout their entire distribution footprint by the end of the first quarter, 2021.
Revitalyte joins CANarchy alongside Oskar Blues Brewery, Cigar City Brewing, Squatters Craft Beers and Wasatch Brewery, Deep Ellum Brewing Company, Perrin Brewing Company and Three Weavers Brewing Company. CANarchy distributes to all 50 states and several international markets.
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