Redwood Empire Whiskey, distinct California whiskey made and aged in the ancient forests of the Redwood Empire, has planted one million trees. In 2019, the California brand started its “Buy a Bottle, We’ll Plant a Tree” initiative. When customers buy any of Redwood Empire’s premium, handcrafted whiskey—each named after iconic redwood trees like Pipe Dream Bourbon Whiskey and Emerald Giant Rye Whiskey—the brand plants a tree. Today, Redwood Empire Whiskey is proud to share that since the start of the buy-one-plant-one campaign, one million bottles of premium whiskey have been sold and one million new trees have been planted.
This major milestone has been achieved together with Redwood Empire’s tree-planting partner, Trees for the Future. Trees for the Future is a Maryland-based nonprofit organization responsible for planting over 250 million trees since 1989. The esteemed organization provides hands-on agroforestry training and resources to farming communities around the world.
“The Redwood Empire is named after a 420-mile coastal stretch that lies between Monterey Bay and the Southern Oregon border. It is the only place on earth where the venerable and mighty coastal redwoods grow and flourish. Sadly, 95% of the original ancient forest was harvested and never reseeded,” said Derek Benham, founder of Purple Brands. “This is the first of many milestones and we are incredibly grateful to our supporters that helped us get here. Drink among giants!”
While this is a milestone for Redwood Empire, they don’t plan to stop planting a tree for every bottle sold and hope to hit 2,000,000 sooner rather than later! Sign up for Redwood Empire’s newsletter here and follow @redwoodempirewhiskey for future tree events.
To learn more about Redwood Empire’s partnership with Trees for the Future, please visit https://redwoodempirewhiskey.com/partnership/.
Terry Bunch
