Wild Basin, the top performing craft hard seltzer brand, is receiving a visual update reflecting the brand’s growth and evolution in its third year. Oskar Blues Brewery first launched Wild Basin in 2018, making it the first nationally distributed craft hard seltzer brand. The redesign applies to secondary and primary packaging, logo and copy, and works to position the brand closer than ever to its outdoor roots, and its mission to inspire authentic outdoor experiences.
Wild Basin’s design continues to be inspired by the natural beauty of Wild Basin, a pristine wilderness area in the Rocky Mountains. On each can, the brand’s signature mountain design is framed by a vibrant color alluding to the contemporary flavor inside. The new logo was inspired directly by National Park signs, an homage to the parks’ dedication to the conservation of America’s wild spaces. Verbiage has been changed to Hard Seltzer rather than Boozy Sparkling Water, for increased clarity and visibility on the shelf.
In addition to aesthetic updates, several flavor changes will be introduced. Wild Basin continues to present distinctive, complex flavor combinations with new Yuzu Pineapple and Tangerine Lime, which will appear in the Original Mix Pack. Strawberry Coconut will also appear as a standalone 12-pack for the first time in select markets.
In 2020, Wild Basin grew by 334%, with Berry Mix Pack ranking #9 among new variety 12-packs – momentum that shows no sign of slowing. Refreshed packaging, new logo and other changes will be reflected on all three of Wild Basin’s mix 12-pack offerings, Original Mix Pack, Berry Mix Pack and Cocktail-Inspired Mix Pack, as well as 6-pack offerings of Black Raspberry and new 12-packs of Strawberry Coconut. Wild Basin is gluten free, vegan and 100 calories per 12 oz. can.
Find Your Wild. Find the sleek new look on shelves nationwide now. Direct questions to Sarah Stanoch at sstanoch@oskarblues.com.
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