NuZee, Inc. (Nasdaq: NUZE), a prominent coffee co-packing and technology company, has announced its exciting new partnership with Stone Brewing, the nation’s 7th largest craft brewery. This five-year global licensing agreement is set to revolutionize the specialty coffee market and bring the distinct flavors of Stone Brewing to coffee enthusiasts worldwide.
Under this exclusive agreement, NuZee will undertake the co-manufacturing and distribution of Stone Brewing specialty coffee products on a global scale. Utilizing their extensive network, which includes natural grocery, traditional grocery, and convenience store channels, as well as office coffee and hotel brokers and distributors, NuZee aims to ensure widespread availability of Stone Brewing’s specialty coffee line.
Recognizing the growing demand for specialty coffee, NuZee also plans to develop a robust direct-to-consumer (D2C) business. By leveraging their expertise in marketing and distribution, NuZee intends to promote the Stone Brewing specialty coffee line directly to craft beverage consumers worldwide through a dedicated website, www.stoneroasting.com.
The highly anticipated product line is scheduled to launch in the third quarter of 2023, offering coffee aficionados an exceptional selection of specialty coffee products. Among the offerings will be NuZee’s proprietary single-serve DRIPKIT pour-overs, single-serve brew bags, whole bean 12 oz coffee bags, and Industrial Compostable capsules – all proudly branded under the renowned Stone name.
This partnership between NuZee and Stone Brewing represents a significant milestone for both companies. Previously, NuZee had the privilege of providing Stone Brewing with exclusive seasonal coffees that perfectly complemented their limited-release beers. Now, with this new licensing agreement, NuZee will take their collaboration to the next level, extending the reach of Stone Brewing’s distinct flavors beyond beer and into the realm of specialty coffee.
The new line of coffee will adopt the branding and flavor characteristics of three of Stone’s most popular brands: Stone Arrogant Bastard Ale, Stone Buenaveza Salt & Lime Lager and Stone Xocoveza. Stone Arrogant Bastard Ale is heralded for its groundbreaking bitterness, bold attributes, and all-around arrogant personality. NuZee-produced coffees will reflect the same arrogance of this legendary ale. Stone’s Buenaveza coffee offering will reflect the cross-border influence of the beer with beans sourced from Mexico. Stone Xocoveza coffee will adopt the indulgence of Stone’s favorite winter beer, brewed with the key ingredients found in Mexican Hot Chocolate.
Masa Higashida, NuZee’s CEO, commented, “We are delighted to build upon the success of our past collaborations and expand our partnership with our San Diego neighbors at Stone. Our team will capitalize on the remarkable brand recognition and expanding influence of the Stone brand, synergizing it with our exceptional coffees and coffee-related offerings. We believe that this agreement will drive significant revenue growth, which will significantly increase shareholder value. We look forward to serving Stone’s expansive consumer audience and effectively driving long-term shareholder value.”
Erin Smith, Stone Brewing Sr. Vice President of Marketing said, “There is a definite overlap in what attracts people to craft beer and to craft coffee. Quality, intention, and passion are what our fans seek and we’re confident that this new line of first-class specialty coffees will be an exciting new way for them to enjoy the Stone brand.”
To learn more about Stone Brewing, visit: http://stonebrewing.com
To learn more about NuZee and its innovative solutions, visit mynuzee.com.
Raymond
Terry Bunch
