Next Century Spirits (NCS) has acquired a majority of the Southwest Spirits & Wine (SSW) brand assets. The acquisition represents a pivotal step in NCS’s vision of expanding its brand portfolio as it continues down the path of becoming one of industry’s top spirits suppliers.
Through this transaction, NCS will acquire the Nue Vodka brand which has an approximate annual volume of 220,000 9L cases across 29 states, along with The Other 49 Bourbon, Sixty Men Bourbon, Calamity Gin, Henderson Whiskey, and George Ocean Rum.
“We are thrilled to expand our portfolio with this collection of brands, including Nue Vodka,” said Anthony Moniello (Co-CEO of Next Century Spirits). “Our ambition is to become a trusted, long-term spirits partner with a diverse portfolio and the recent acquisition of SSW brand assets allows us to diversify our business and accelerate our timeline.” These brands join NCS’s fast growing portfolio that includes Bear Fight American Single Malt Whiskey, Numbskull Cool Mint & Chocolate Flavored Whiskey, Creek Water American Whiskey, and the ready-to-drink Caddy Cocktails.
The largest brand in the transaction, Nue Vodka, has established itself as a fast-growing, impact brand in the vodka space, providing consumers with the best of both worlds when it comes to quality and value. In 2023, Nue Vodka finished as the fastest growing vodka brand amongst the top 10 mid-tier priced vodkas.* Nue Vodka also is the Official Premium Vodka of the 2023 World Series Champion Texas Rangers and is embedded in culture across the US.
“We’re excited to expand the Next Century Spirits portfolio to meet the demands of consumers,” said Rob Mason (Co-CEO of Next Century Spirits). “Southwest Spirits portfolio is a fantastic collection of young brands that fits key consumer trends and gets us into the vodka, gin, and bourbon categories in a big way.”
“These are exciting times for Next Century Spirits as we continue our journey to build the next multinational spirits company,” said Matthew Bronfman, who is NCS’s Executive Chairman of the Board. “A truly momentous day for our team.” As a member of the esteemed Bronfman family who owned the famed Seagram Company up until 2000, Matthew Bronfman is deeply knowledgeable about the spirits industry and aims to grow NCS into a power in the total beverage alcohol space.
For more information about Next Century Spirits please visit www.nextcenturyspirits.com or follow them on Instagram or Facebook.
*Source: Nielsen Total USXAOC + LIQUOR + CONV/Time: Latest 52 Weeks ending 1/27/24; Mid-Tier Pricing $19.99–$21.99 (1.75L)
