Today, Malibu introduces Malibu Cocktails in a Can, a new range of refreshingly tasty and high-quality premium canned cocktails made with natural flavors and the brand’s signature real Caribbean rum. As the ready-to-drink category continues to grow year-over-year* Malibu Cocktails in a Can offer consumers the opportunity to bring their favorite drinks – and that summertime vibe – to any get-together, no matter the season. Available in Piña Colada and Strawberry Daiquiri, these convenient, on-the-go drinks provide fans with that great Malibu taste without the fuss.
“We’re offering our consumers even more options within the growing ready-to-drink category, especially as they continue to meet with friends on-the-go, as well as outdoors, and are looking to bring their favorite cocktails along with them,” said Reshma Dhati, Brand Director of Marketing, Malibu, Pernod Ricard USA. “As the weather cools down, the new Malibu Cocktails in a Can let people sip in that sweet summer vibe (and our classic Caribbean rum) season to season, now in convenient ready-to-enjoy form.”
Now available at retailers nationwide in 12oz cans, Malibu Cocktails in a Can have an ABV of 7%, perfect for bringing sunshine to your hangouts with friends any time of the year. Whether it’s at home or on-the-go, the drink can be enjoyed chilled right out of the can. The ready-to-sip size is perfect for Friendsgivings, tailgates, gathering around a holiday table with family, or simply enjoying at home — bringing funshine to your cocktail hour all year long!
Malibu Cocktails in a Can:
- Piña Colada: Malibu’s Piña Colada Cocktails in a Can offer a taste of juicy pineapple balanced with sweet coconut flavor and smooth Caribbean rum.
- Strawberry Daiquiri: Malibu’s Strawberry Daiquiri Cocktails in a Can consist of juicy strawberries balanced with subtle lime flavor notes and smooth Caribbean rum.
To learn more about Malibu Cocktails in a Can, visit MalibuRumDrinks.com and follow @maliburumus on Instagram, Twitter and Facebook.
*BevAlc Insights. (n.d.). BevAlc Insights’ Top Predictions for Fall 2021 Sales.
Terry Bunch
