Skrewball Whiskey, the original peanut butter whiskey, announced today its partnership with Joey Fatone, the multitalented entertainer and member of NSYNC, to “Skrew the Usual” when it comes to celebrating the upcoming horse racing season and the sport’s big race in Kentucky. As someone who consistently stands out in his race day fashion, the brand is joining forces with the singer to create a one-of-a-kind horse race hat while also upending the traditional cocktails and pre-race festivities in Louisville.
Skrewball PB&G Mule Recipe
At the heart of this collaboration is Fatone’s inspired horse race hat, complete with holders specifically crafted to carry miniature 50ml bottles of Skrewball Whiskey – perfect for race day enthusiasts who wish to keep their favorite whiskey nearby. Fatone will sport this exclusive accessory as he makes special appearances at select events around Louisville, bringing the spirit of the brand alongside his signature charm and energy to the city’s festivities.
And for fans eager to join the fun from their own city and match Fatone’s signature race day look, the original peanut butter whiskey brand is hosting an online sweepstakes where lucky contestants have the chance to score their very own Skrewball-inspired horse race hat.
“Partnering with Skrewball to celebrate the start of horse racing season and its biggest event felt like such a natural fit. The brand’s take on ‘Skrewing the Usual’ and having fun aligns perfectly with what I strive for as an entertainer,” said Fatone. “As someone who thrives on pushing boundaries and captivating audiences, this collaboration presents an opportunity to inject creativity and excitement into a sport that I love so much.”
“Horse racing is an iconic part of the summer season, and we’re thrilled to be part of it as we partner with the incredibly talented Joey Fatone,” said Skrewball Whiskey co-founder, Steven Yeng. “At Skrewball, we’re always looking for fresh and exciting ways to engage with consumers. Teaming up with Joey allows us to amplify that ethos and bring it to life in dynamic new ways. Together, we bring a fun, fresh perspective to the track, blending tradition with innovation to create memorable experiences for fans everywhere” added co-founder, Brittany Yeng.
To keep up with Joey Fatone’s race season coverage, follow him on Instagram (@realjoeyfatone).
For more information about Skrewball Whiskey, visit www.skrewballwhiskey.com and follow on Facebook and Instagram (@skrewballwhiskey).
PLEASE ENJOY RESPONSIBLY. SKREWBALL WHISKEY WITH NATURAL FLAVORS. 35% ALC./VOL. ©2024 Skrewball Spirits, LLC, New York, NY
