JaM Cellars, the maker of Butter Chardonnay, announces the expansion of its popular Butter brand with the launch of two new wines—Butter Cab, California and Butter Bubbles, California. A bottle of Butter Chardonnay is sold on average every 3.3 seconds and continues to be the #2 best-selling chardonnay priced at $12+ in the U.S. (Nielsen Scan Data 2021). Butter Cab and Butter Bubbles are the first varietal extensions to the Butter line since Butter Chardonnay launched over a decade ago.
“We’ve seen a tremendous rise in the popularity of Butter over the last ten years—it has become a favorite amongst wine lovers, those new to wine, and our retail and distribution partners,” said John Truchard, Founder and CEO of JaM Cellars. “With Butter’s growth, we’ve experienced increasing pressure to craft more Californian wines under the Butter brand that deliver on the same promise: easy-to-love wine with a rich, bold, and smooth flavor profile at an affordable price point. We waited a long time before developing new Butter releases worthy of our consumers’ trust. Butter Cab and Butter Bubbles live up to the Butter name: delicious quality under $20.”
Butter Cab is a beautiful, Californian cabernet—rich, dark and smooth, fruit-forward, and aged in a unique blend of oak for a long vanilla finish. The U.S. cabernet market is highly fragmented and crowded with both imports and domestic offerings. Thousands of options ranging from $10 to over $100 make up the $7.26BN, #1-selling-varietal cabernet segment (Nielsen Scan Data 2021). As a reliable and trusted brand, Butter Cab, California cuts through the clutter as a delicious, accessible, and recognizable wine.
Bright and creamy, Butter Bubbles is crafted with a proprietary blend of Californian white grapes. This golden sparkling wine is double fermented and explodes with juicy, creamy flavors of baked apple pie. The U.S. sparkling wine segment has exploded over the last few years and is a major driver of growth in the overall wine category with its share of global wine sales growing rapidly. Butter Bubbles, California will compete in quality, flavor, and price as a superior domestic alternative under $20 to capture the $6.99M (Nielsen Scan Data 2021) U.S. sparkling wine market.
Along with Butter Chardonnay and ButterCans, each of the new Butter releases carries the iconic Butter yellow label. JaM Cellars will release a limited production of Butter Cab and Butter Bubbles this year, slated to hit the wine aisle of favorite stores including Safeway, Albertsons, Target, Harris Teeter, Ralphs, and Total Wine in spring 2022. Butter Cab and Butter Bubbles join Butter Chardonnay, ButterCans, and the rest of the easy-to-love JaM Cellars line-up—JaM Cabernet, Toast Sparkling, and Sugar Sweet White—that offer incredible choices under $20 for every wine drinking occasion.
Learn more about the Butter collection at JaMCellars.com or @JaMCellars on Facebook and Instagram and enter to win “A Year of Butter” at JaMCellars.com/WinButter. Grand prize includes a year’s supply of Butter, a Butter-branded Yeti cooler, ButterCan koozies, Butter govinos, and more. Enter for a chance to win between January 19 – February 2, 2022.
Terry Bunch
