HIGH 9INE, LLC, a leading innovator in the THC beverage industry, has announced the addition of Erica Duecy to its Corporate Advisory Board. With a reputation for being the best-tasting, fastest-growing, and most cutting-edge THC beverage company in the market, HIGH 9INE continues to strengthen its leadership team with industry experts to drive strategic growth and innovation.
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Who is Erica Duecy?
Erica Duecy is a highly accomplished digital and content strategist in the drinks industry, having spearheaded data-driven marketing initiatives for Drizly, Union, and VinePair, among others. She is also the Founder and Host of Business of Drinks, a podcast and consultancy focused on providing insights into the evolving beverage industry.
With a career spanning editorial leadership roles at Architectural Digest, Saveur, and Fodor’s Travel, Duecy brings unparalleled expertise in content strategy, brand storytelling, and consumer engagement.
“After listening to just one of Erica’s Business of Drinks podcast episodes, I knew we needed her on the team.”
— Franz Tudor, CEO of HIGH 9INE, LLC
A Stronger Advisory Board for an Evolving Market
Duecy joins an already powerful advisory board that includes:
- Mike Percic – Former Senior General Manager for Adult Beverages at Target
- Tim Turner – Former Senior Category Manager for Beer, Wine & Spirits at Walgreens Boots Alliance
With these industry veterans, HIGH 9INE is well-positioned to navigate the evolving landscape of THC beverages, ensuring the brand remains ahead of the competition.
What Makes HIGH 9INE Different?
HIGH 9INE isn’t just another THC beverage—it’s a functional and lifestyle-driven experience. Unlike traditional cannabis drinks, HIGH 9INE blends Delta 9 THC with natural functional ingredients, creating a balanced, flavorful, and innovative product.
Each bottle features:
✅ Real Fruit Juice – No artificial flavors, just pure, delicious juice.
✅ THC Honey Infusion – A proprietary blend of hemp-derived Delta 9 THC.
✅ Superfood Ingredients – Including coconut water, papaya, shiitake mushrooms, and hemp honey for an elevated experience.
✅ Non-Carbonated Formula – Enjoy at your own pace without bloating.
“HIGH 9INE’s focus on layering THC with functional ingredients—like caffeine, coconut water, papaya, and shiitake mushrooms—helps elevate these drinks beyond the rest of the THC pack.”
— Erica Duecy
The Explosive Growth of THC Beverages
The THC beverage market is booming, driven by increasing consumer awareness and state regulations that support hemp-derived THC products. According to BDS Analytics, the U.S. cannabis-infused beverage market is expected to reach between $1 billion and $2 billion in total sales by 2025.
HIGH 9INE has already seen rapid expansion, moving from an online direct-to-consumer launch in early 2024 to securing retail placements across 15 states. By Q1 2025, HIGH 9INE aims to be available in major retail chains and through established beverage distributors.
“The ebbs and flows of this still nascent market remain chaotic, but the overall direction points to significant consumer demand. Having direct access to our Corporate Advisory Board is priceless in helping us navigate this space.”
— Franz Tudor, CEO of HIGH 9INE
Where to Buy HIGH 9INE
HIGH 9INE is currently available online at www.HIGH9INE.com and at select retailers in Wisconsin (WI), Arizona (AZ), Georgia (GA), Minnesota (MN), Illinois (IL), Florida (FL), Texas (TX), North Carolina (NC), Ohio (OH), Iowa (IA), New Jersey (NJ), and Missouri (MO).
As HIGH 9INE continues to disrupt the THC beverage space, expect more announcements, new product innovations, and expanding retail partnerships. Stay tuned—this is just the beginning!
