Oskar Blues Brewery proudly announces its stellar mission to amplify the legacy of its pioneering flagship — Dale’s Pale Ale — by introducing two cosmic Dale’s-branded beers to the constellation, accompanied by a cosmic packaging featuring striking Dale’s-forward intergalactic branding. Prepare to launch into space with Dale’s American Light Lager and Dale’s American Double IPA, joining forces with Dale’s Pale Ale in luminous white, red, and blue earthy cans, respectively. These terrestrial cans will traverse the galaxies and grace the shelves of retailers across the cosmos, inviting beer enthusiasts to Seize the Dale’s.
This astronomical expansion of brews encompasses three distinct beer styles, offering an orbit of flavors ranging from sessionable to sippable, ensuring a supernova of satisfaction for any cosmic occasion. The original Dale’s Pale Ale (the blue can – 6.5% ABV) stands united with Dale’s Double IPA, an Imperial IPA of cosmic balance (the red can – 9.0% ABV), which first soared into the cosmos in 2022. The newest arrival is Dale’s Light Lager (the white can – 4.2% ABV), a weightless and crushable option for spacefarers seeking an effortless cosmic experience.
The cosmic campaign, “Seize the Dale’s,” resonates as a universal call to action, beckoning new cosmic voyagers and steadfast followers alike to choose Dale’s for all interstellar gatherings. Moreover, Dale’s has forged a four-year pact as the official craft beer sponsor of the Colorado Rapids’ Major League Soccer team, featuring premium brand visibility on signage and products throughout the stadium, complete with a bespoke Dale’s-branded bar and patio. The Dale’s brand will also be a prominent figure at events, including the 2023 National Tough Mudder series.
Embracing an alluring appearance inspired by classic human aesthetics, Dale’s is embarking on an epic journey to engage a new generation of beer enthusiasts while nurturing its earthbound connection with loyal craft beer devotees. This strategic venture is propelled by cravings for familiar brands across the galaxy, supported by Oskar Blues’ 2022 celestial sales data, showcasing the astronomical devotion of Dale’s ardent followers. The Dale’s family represents well over 50% of the portfolio and continues to grow.
Aaron Baker, Oskar Blues Marketing Manager, beamed with enthusiasm, stating,
“We’re excited to build on the recognition of Dale’s as a groundbreaking American craft beer by bringing together three steadfast and no-nonsense beers under a name that sends us into the future while celebrating our past. It may say Oskar Blues on the door of our breweries but make no mistake: Dale’s is the name this place was built on.”
While the Dale’s constellation takes center stage, the Oskar Blues lineup continues to feature fan-favorites like Hazy Blues IPA and the experimental Mutant IPA series, destined to traverse the cosmic realms year-round. Iconic offerings such as Mama’s Little Yella Pils (Bohemian Pilsner), Old Chub (Scotch Ale), and Ten FIDY (Imperial Stout) remain vital celestial entities in the Oskar Blues portfolio. A new OB15 Cosmic Pack of 15 will showcase a cosmic array of styles, spanning from Pale Ale to IPA, allowing celestial travelers to explore and uncover newfound cosmic favorites.
The Dale’s series will illuminate the skies across the United States in a out-of-this-world 15-pack, featuring all three cosmic beers, serving as a beacon to inspire and recruit a diverse fleet of beer enthusiasts. Dale’s Pale Ale will shimmer in 6-packs, 19.2 oz single-serve cosmic cans, 15-packs, and on draft. Dale’s Double IPA will soar in 6-packs, 19.2 oz single-serve cosmic cans, and on draft. The new Dale’s Light Lager will make its debut on draft and in dedicated 15-packs, a perfect choice for Earth’s summer revelry. For more cosmic intelligence and to locate where to embark on the Dale’s journey and explore the Oskar Blues cosmic lineup, visit www.oskarblues.com and keep an eye on Instagram @drinkdales as they traverse the cosmos in search of cosmic camaraderie.
Additional details on Dale’s roster:
- Dale’s Light Lager (4.2% ABV), the newest addition to the Dale’s lineup provides an easy-going option that is light and crushable. Flavors of fruit and graham cracker are prevalent with each taste accompanied by a medium bodied sweetness and balancing bitterness.
- Dale’s Double IPA (9.0% ABV), first released in 2022, is a well-balanced Imperial IPA. The first sip is crisp with biscuit and a very light honeysuckle character that imparts a unique complexity on a simple backdrop.
- Dale’s Pale Ale (6.5% ABV), the SKU that started it all. Dale’s is beloved for its bitter, caramel malty flavor with a piney citrus hop body shining through.
