CERIA Brewing, the Colorado-based, family-run alcohol-free craft beer company co-founded by former Blue Moon brewmaster Keith Villa, Ph.D., today announced a Dry January® promotion in partnership with Vitalant, the nation’s largest independent, nonprofit blood services provider.
In honor of National Blood Donor Month in January 2022, and in recognition of Dry January®, a month where many decide to forego alcohol, donors over age 21 who donate blood at any of Colorado’s nine Vitalant blood donation centers will receive a voucher for a free six-pack of CERIA’s alcohol-free Grainwave Belgian-Style White Ale or Indiewave West Coast style IPA craft beers, while supplies last. Vouchers are redeemable online at CERIABrewing.com.
Dr. Villa, a Colorado native, has been an active blood donor for over 30 years and is supporting the donation drive in January when supplies are typically lower due to the holidays, cold weather, busy schedules, and cold and flu season. The need is particularly urgent now as the pandemic forced 539 Colorado blood drives to cancel in 2021 alone.
“I know my donation can be used by patients who are in critical need of blood in a variety of emergency situations as well as for routine lifesaving surgeries, cancer treatment and more,” Dr. Villa said.“And while it is recommended that blood donors refrain from drinking alcohol before giving blood and shortly after donating, there’s no reason they can’t be rewarded with the great taste of a 0.0% ABV craft beer.”Dr. Villa adds, “According to the World Health Organization, ‘blood is the most precious gift that anyone can give to another person — the gift of life. A decision to donate your blood can save a life.’”
January is National Blood Donor Month, a time to celebrate and reward the lifesaving impact of blood and platelet donors. It has been celebrated each January for over 50 years and coincides with one of the most difficult months to maintain a sufficient blood supply for patients.
Dry January® is for anyone who thinks they would benefit from a break from alcohol. It is a chance for people to reset their relationship with alcohol. Participating in Dry January® is good for your skin, your energy, your weight and your mental well-being.
There are nine Vitalant donation centers in Colorado and blood drives throughout the state every week. In Colorado, Vitalant needs to collect more than 450 units each day to meet patient needs across the state.
For more information: vitalant.org or call 877-25-VITAL
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