Official Firestone Walker Brewing Co. Media Partner
Firestone Walker has launched “The Mind Wanderer,” a bold new campaign designed to spark curiosity, challenge expectations, and take the Mind Haze brand to the next level. This latest chapter in the Mind Haze story is more than just marketing—it’s an adventure. With a surreal, 90s-inspired creative approach, it celebrates the evolution of Firestone Walker’s…
805 Beer proudly presents “Making Waves,” a new film chronicling the extraordinary career of professional surfer Lakey Peterson. Set to premiere March 1, 2025, globally on the World Surf League and YouTube, the film captures Peterson’s fearless pursuit of greatness, both in and out of the water. Watch the trailer here. A Story of Grit,…
Greetings, Earthlings! We’ve scoured your planet for the most exhilarating events, and the 2025 Firestone Walker Invitational Beer Festival promises to be an interstellar experience. Scheduled for Saturday, May 31, this gathering of Earth’s finest breweries is what you might call a “universal anomaly.” With over 65 breweries from around your globe (15 of them…
Greetings… In a groundbreaking move sure to please the taste buds of both humans and intergalactic travelers, Firestone Walker Brewing Company has just launched its first-ever non-alcoholic offering: 8ZERO5. Known as the masterminds behind the iconic 805 Beer, California’s top-selling craft brew, Firestone Walker is now bringing the same legendary flavor—minus the alcohol. As a…
Greetings, earthbound beings! Prepare yourselves for the arrival of a most anticipated terrestrial tradition: Oaktoberfest. This Earth beverage, crafted by your Firestone Walker inhabitants, is no ordinary liquid sustenance. It pays homage to the ancient Earth event known as “Oktoberfest,” but with a twist that spans galaxies, setting it apart from the countless brews scattered…
Firestone Walker has debuted a new Fourth of July campaign for 805 Beer to celebrate their long standing California roots. “This Land Is Your Land,” an emotive rendition of Woody Guthrie’s iconic American anthem from 805 Beer Authentico and country singer-songwriter Jade Jackson. The film can be viewed above or here. “This Land Is Your…
The Firestone Walker Invitational Beer Fest (FWIBF) is probably one of the most well-organized and well-executed beer festivals in the country regarding a festival of its size. As Alien visitors, we are amazed at the level of planning and thought that made this event a stellar experience for everyone attending it. The festival started on…
Firestone Walker Brewing Company (FWBC) is revealing expansive summer marketing efforts for its family of brands, featuring 805 Beer, Mind Haze, Cali Squeeze and its lineup of Firestone craft beers. The campaigns continue FWBC’s most ambitious marketing effort to date with strong media investments, brand partnerships, trade efforts and experiential programming. 805 BEER “SUMMER OF…
The famous Mexican lager, Corona Extra, served with a wedge of lime, has ruled the American light beer market for many years. “Corona” has come to symbolize a specific type of casual beverage, but it is also commonly linked to sunny beaches and relaxation. But for discerning beer lovers seeking a more flavorful, locally sourced…
Firestone Walker is packing the past, present and future of its California IPA experience into the new “Beer Before Glory” mixed pack, showcasing the heritage and evolution of the West Coast style over the past 20 years. The Beer Before Glory IPA Mixed Pack features the all-new Firestone California IPA; the highly anticipated return of…
“Firestone Walker Brewing Company has just unleashed its latest masterpiece for 805 Beer, featuring a female-led ad spot that’s out of this world! Introducing the ‘Authenticos‘—a group of trailblazing athletes and creators who are set to take the galaxy by storm. Get ready for ‘Reaching the Unknown,’ a thrilling short film starring thru-rider and adventurer…
Firestone Walker today unveiled its first of three seasonal offerings slated for 2024—the all-new Firestone XPA, a next-generation extra pale ale brewed with Southern Hemisphere hops and California style, available now in all Firestone Walker markets. Find it with the FW Beer Finder. “XPA is the number one craft beer style in Australia and it’s something we’re…
Firestone Walker today announced that 805 Beer, California’s bestselling craft beer, and the World Surf League (WSL) are excited to extend their multi-year partnership and launch their latest collaboration, the “Cold Beer Surf Club,” an original podcast and short film series hosted by 805 Authentico and top-ranked Californian professional surfer Conner Coffin. 805 Beer and…
Today, Firestone Walker unveiled its latest offerings from Mind Haze, the widely celebrated and bestselling family of IPAs, bringing a fresh new look to the original Mind Haze Hazy Tropical IPA. Among the newcomers are Mind Haze Brain Melter, an Imperial Hazy IPA boasting an 8.5% ABV, and Mind Haze Cosmic Crusher, a Juicy Imperial…
Firestone Walker today rolled out its 2024 ad campaign for 805 Beer, highlighting its cast of more than 30 “Authenticos”—the team of athletes, artists, shapers, and creators who embody the mindset of 805 and the culture of California’s Central Coast. Watch the debut spot. The campaign—titled “This is 805 Beer”—will come to life across media…
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