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Snyder’s of Hanover and Captain Lawrence Brewing Launch Pretzel-Infused Beers for Oktoberfest
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Snyder’s of Hanover and Captain Lawrence Brewing Launch Pretzel-Infused Beers for Oktoberfest

To kick off Oktoberfest festivities, Snyder’s of Hanover® and Captain Lawrence Brewing Company reunited to blend the iconic flavor of Snyder’s of Hanover® slow-baked traditional German style pretzels with Captain Lawrence’s craft beers to create SnyderBier, the first-ever Snyder’s of Hanover® pretzel beer collection. Pretzel and beer lovers can visit SnyderBier.com to purchase a 16oz, 4-pack of the two unique flavors, Märzen and Frücht, at $14.99 while supplies last starting at 9:00 am ET on Sept. 13. “With…

Innis & Gunn Planning on US Growth
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Innis & Gunn Planning on US Growth

Scottish brewer Innis & Gunn, one of the largest independent, international beer businesses in the U.K., has unveiled plans to drive growth in the U.S. market through new packaging and increased brand and marketing investment. First launched in the U.S. in 2005, the Originals range, which includes The Original and Caribbean Rum Cask, has become a popular choice with beer…

Tröegs Independent Brewing And Unique Snacks Launch “Better Together” Campaign
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Tröegs Independent Brewing And Unique Snacks Launch “Better Together” Campaign

Now through October 31, Tröegs Independent Brewing and Unique Snacks have teamed up to offer beer-and-pretzel pairings perfect for sharing with friends and family this fall. “We’re Pennsylvania natives,” says Tröegs founding brother and brewmaster John Trogner. “That’s a big part of our identity. So it’s natural for us to partner with another family-owned Pennsylvania…

HEINEKEN USA Kicks Off ‘Behind the Label’ Initiative by Examining Gender Diversity in the Industry
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HEINEKEN USA Kicks Off ‘Behind the Label’ Initiative by Examining Gender Diversity in the Industry

HEINEKEN USA today announced the launch of its Behind the Label initiative, a program designed to foster inclusion & diversity across the alcoholic beverage industry by celebrating the people, processes and passion that make up this varied field. The team is kicking off these discussions with the release of Behind the Label: Gender Diversity and the Alcoholic Beverage…