SH!T Vodka®, the Flagrant Spirits brand born from the party meme, is now available statewide in Texas. With a spirit as indomitable as the Lone Star State itself, SH!T Vodka is primed to become the nation’s Shot Dominator and Cocktail Penetrator. “Just bring some sh!t vodka” is a phrase many have heard before meeting with friends….
Tröegs Independent Brewing announces the release of Hopora IPA to usher in the fall season. Part of the Hershey, PA-based brewery’s seasonal series, Hopora sits alongside three other seasonally rotating beers including fan-favorites Field Study Summer IPA and Blizzard of Hops Winter IPA. A tribute to the hop spirit for a bountiful crop, Hopora showcases…
Three Chord Bourbon is excited to announce the release of its second custom collaboration with Grammy-winning rock band Halestorm, as part of their exclusive Backstage Series. This special edition once again pairs the innovative vision of Halestorm with the mastery of Whiskey Maker Ari Sussman to create a one-of-a-kind bourbon experience that seamlessly blends the arts…
Philip Brandes, founder of Bravus Brewing Co, North America’s first non-alcoholic brewery, announces the launch of La Planta Reposado Tequila Alternative (SRP $34.99/750ml bottle), an ultra-premium, non-alcoholic agave spirit under Brandes’ new Phil & Goode marque. The product will roll out nationally through the summer with initial availability through the Phil & Goode direct-to-consumer channel. IWSR expects non-alcoholic spirits to…
The University of Iowa, and Hawkeye Sports Properties, announced today a multi-year marketing partnership with Big Grove Brewery, designating the popular local brewery as an “Official Craft Brewery” of the Iowa Hawkeyes. This marketing partnership brings together two homegrown Iowa institutions, celebrating the togetherness and community spirit that defines the Hawkeye state. Big Grove, renowned for its award-winning…
Austin mainstays Uptown Sports Club and Meanwhile Brewing Co. announce a four-part summer backyard barbecue series, bringing together chefs, Meanwhile brewmasters and live music to offer a laid-back, approachable culinary experience reminiscent of the classic summer shindig. The limited series will take place from 6:30 to 9 p.m. on Aug. 2, Aug. 23, Sept. 6…
Yakima Chief Hops (YCH), a grower-owned global hop supplier, proudly announces the launch of HyperBoost™! Previously known as YCH 701 Trial, HyperBoost™ is the latest innovation to come out of YCH’s Research and Development Program. Designed to easily pour in the fermenter as a dry-hop addition, HyperBoost™ excels at amplifying hop aroma and increasing final…
Wine Country Network, Inc., publisher of Wine Country International® Magazine and producer of numerous highly respected professional beverage competitions, announced that it accepts entries for the Canned Challenge through October 9, 2024. The Canned Challenge is the world’s first professionally judged competition to define excellence in canned alcoholic drinks. The Canned Challenge Tasting Contest will be…
Attention beer buffs and lager lovers: BJ’s Restaurants, Inc.® (NASDAQ: BJRI) is turning up the cool factor with its newest brew, Cool Tricks™ IPL, a unique twist on the beloved IPA, crafted in collaboration with the legendary Petaluma, California-based Lagunitas Brewing Co. This summer sensation is exclusively on tap at BJ’s through mid-August, while supplies last, bringing beer…
Calwise Spirits is excited to unveil its latest neighborhood collaboration with Firestone Walker Brewing Company—a special-edition “Axe Hole” Single Malt Whiskey, distilled from a mash of traditional brewing grains and aged for three years in American oak barrels. Only 100 cases of Axe Hole Single Malt Whiskey ($75) were produced from a total of three barrels….
Texas native and country music mainstay Aaron Watson announces today his official partnership with Shiner Beer, the independent, family-owned makers of the iconic Shiner Bock. It’s an exciting new collaboration that will bring together two iconic Texas brands. This partnership celebrates the recent launch of Shiner Rode0, a new line of non-alcoholic brews featuring three…
The Brewers Association (BA)—the not-for-profit trade association dedicated to advocating for small and independent American craft brewers—today announced the retirement of president and CEO Bob Pease. After 32 years with the Brewers Association, Pease will step down in early 2025 once his successor is in place. “After careful consideration, I believe it is time to help…
Get ready to be amazed as award-winning Scottish brewer, Innis & Gunn announces the launch of Tequila Cask Blonde, its latest seasonal release. Combining the smooth character of a blonde ale with distinctive notes of tequila, the Innis & Gunn Tequila Cask Blonde is matured using specially selected Mexican tequila casks. The flavours from the casks provide the unmistakable…
Firestone Walker has debuted a new Fourth of July campaign for 805 Beer to celebrate their long standing California roots. “This Land Is Your Land,” an emotive rendition of Woody Guthrie’s iconic American anthem from 805 Beer Authentico and country singer-songwriter Jade Jackson. The film can be viewed above or here. “This Land Is Your…
Blake’s Beverage Company, the nation’s second largest independent cider company and the collaborative voice of three leading cider brands, Blake’s Hard Cider, Austin Eastciders, and AVID Cider Co., announces the newest addition to its team, Ryan Burk as Vice President of Quality & Innovation. With a lifelong passion for apples and cider, Ryan has played…
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