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Major Brands

Bulleit Frontier Whiskey 12 Year Old Rye Returns After Five Years
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Bulleit Frontier Whiskey 12 Year Old Rye Returns After Five Years

After five years, a 2019 San Francisco World Spirits Competition Gold Medal, and a clamor of requests from bartenders and fans alike, Bulleit Frontier Whiskey is announcing the return of its 12-Year-Old American Straight Rye Whiskey. Bulleit Rye 12-Year-Old is a limited-availability extension of Bulleit Rye Whiskey, America’s #1 selling rye whiskey1. The 12-Year-Old uses…

Overholt Releases A. Overholt Straight Rye Whiskey
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Overholt Releases A. Overholt Straight Rye Whiskey

Overholt™, the longest-standing American whiskey brand maintained continuously since 1810, announced its newest release, A. Overholt shepherding the newest evolution of Pennsylvania Rye imbued with heritage and legacy. Reintroducing consumers to one of the first styles of American whiskey, Overholt™ is reclaiming its stature as one of the most iconic rye whiskey brands by redefining…

Crown Royal Launches Crown Royal Blackberry
Major Brands

Crown Royal Launches Crown Royal Blackberry

Canadian whisky brand and leader in flavored offerings, Crown Royal, has officially announced its highly anticipated limited edition release of Blackberry Flavored Whisky. This new liquid is the perfect addition to the brand’s flavor portfolio for spring and summer and has already taken social media by storm with  consumers +21 sharing their love for the…

Maker’s Mark Bourbon Calls Consumers to Recognize ‘Spirited Women’
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Maker’s Mark Bourbon Calls Consumers to Recognize ‘Spirited Women’

Maker’s Mark, the iconic handmade Kentucky bourbon, today announced its support of Vital Voices, a leading nonprofit investing in female leaders taking on the world’s greatest challenges, with a limited-edition label designed by renowned artist Gayle Kabaker. In honor of Women’s History Month, consumers are invited to order the complimentary Maker’s Mark label at makersmarkpersonalize.com and personalize it with the name…

Bacardi Acquires ILEGAL Mezcal
Major Brands

Bacardi Acquires ILEGAL Mezcal

Bacardi Limited, the largest privately held international spirits company in the world, announced today the completion of a transaction that makes the family-owned company the sole owner of ILEGAL Mezcal®, a leading super premium artisanal mezcal. The transaction follows a successful relationship in which Bacardi partnered with ILEGAL since 2015. The super-premium plus mezcal category is…

Blue Run Spirits Unveils First Triple-Age Kentucky Straight Bourbon Whiskey
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Blue Run Spirits Unveils First Triple-Age Kentucky Straight Bourbon Whiskey

NOTE: Bue Run Spirits is now (as of Aug 2023) owned by Coors Spirits Co., the spirits division of Molson Coors Beverage Co. Georgetown, Kentucky-based Blue Run Spirits today announced Trifecta – the company’s first three-age Kentucky Straight Bourbon Whiskey. Trifecta will be available at retailers nationwide in August and at http://www.bluerunspirits.com/shop starting at 3 pm Eastern on Wednesday, August 23, 2023….

Seagram’s Investment Helps Remove 215K+ Pounds of Trash and Debris from Florida Beaches
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Seagram’s Investment Helps Remove 215K+ Pounds of Trash and Debris from Florida Beaches

Seagram’s Escapes recently partnered with Keep Florida Beautiful to plan widespread clean-up efforts across southwest Florida shorelines. More than 7,500 people participated, removing 215K lbs. of trash and debris during events held March through July 2023. A $50,000 grant from Seagram’s Escapes funded the program that included inland and waterway cleanups that prioritized some of the areas hardest hit by recent hurricanes,…

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