Braxton Brewing Co. is thrilled to release VIVE, a new hard seltzer that makes it Ohio and Northern Kentucky’s first brewery to embark on such an endeavor. VIVE brings consumers an adult-friendly beverage with only 100 calories and two grams of carbs in four naturally flavored varieties; Mango, Lime, Dragon fruit and Grapefruit. As a lighter alternative to other alcoholic beverages, VIVE refuses to compromise.
Kroger shoppers throughout Ohio, Kentucky and Tennessee can look for the varieties as a 12-count Variety Pack of 12 oz. slim cans, a six-count Mango Pack of 12 oz. slim cans and a six-count Lime Pack of 12 oz. slim cans beginning March 4. Guests in Braxton’s taproom can experience VIVE beginning March 8.
“To be first to market with a local hard seltzer speaks wonders about our team’s commitment and passion for innovation. I can’t wait for our fans to try VIVE,” shares Jake Rouse, Co-Founder and CEO at Braxton Brewing Company.
About Braxton Brewing:
At Braxton, a garage is more than a garage. It’s a place where we build our hopes and dreams, storing them on the wall neat as garden tools. Really, the garage is a hub. A reliable place from which we launch into the world, and enjoy a safe return.
We hang out in our garages. Saturday mornings, afternoons, long into the night. Sometimes hosting neighbors, family and friends, other times in blissful solitude, tinkering on projects, obsessing over a problem or making something great. Think of the garages in your past. You’ll remember your dad fixing a lawnmower or building a table, where he taught you to say “Yes, sir.” You can almost smell the oil and beer.
But more and more the family garage is an incubator, an enterprise zone. It’s part of the beautiful renaissance happening in the middle of this great country. So it was for Evan Rouse. Evan, from Union, Kentucky, was a pretty extraordinary kid. Because while other kids played video games and started garage bands, Evan fell in love with the craft of brewing beer. And he built a home brewery in the family garage. He was just 16 years old, not even of age.
For Evan, brewing beer was more than an idea, it was a revolution. Because from that humble start, Evan’s love for brewing has become his entrepreneurial obsession. He’s building the brewery of his dreams. And his entire family is on board, helping him get it done. (The truth is, it’s a pretty extraordinary family.)
So welcome to Braxton Brewing Company. You’re witnessing a dream coming to life. A place where ideas are born and fermented. It’s a great deal of work, but hell, that’s what makes a dream worth pursuing. This brewery celebrates determination, knowledge, and the humble pride we wave like a battle flag.
Terry Bunch
