AREA15 is thrilled to introduce its latest creation, the Signal Lager, a Mexican-style lager born out of collaboration with Las Vegas’ own Able Baker Brewing. Revel in the unveiling of this refreshing lager during the Leaves of Light Happy Hour at Oddwood Bar on Thursday, Jan. 11, from 7 p.m. to 10 p.m. The exclusive AREA15 Signal Lager is now available at select food and beverage destinations within AREA15, including Oddwood Bar, LIFTOFF Ride, and Asylum Bar + Arcade.
With the advent of the New Year comes the debut of Signal Lager—a beer that embodies lightness and crispness, showcasing a subtle malt sweetness perfectly balanced with a delicate touch of hop bitterness. This harmonious blend results in a clean and refreshing taste, making Signal Lager the ideal beverage for leisurely enjoyment amidst the glowing LED tree at Oddwood or 130 feet in the air, overlooking the dazzling Vegas skyline on LIFTOFF Ride.
Encased in a distinctive 16-ounce can, adorned with AREA15’s signature circuitry patterns, reflective gold accents, and a matte finish, the design pays homage to Joy Division’s “Unknown Pleasures” album cover. This iconic imagery depicts a stacked radio wave of the “signal,” reminiscent of a pulsar star discovered in 1967 at Cambridge University.
The name “Signal” is not merely a label but a gateway to an interactive experience. The mysterious codes on the can can be deciphered only by scanning the corresponding QR code. This fully immersive drinking experience allows enthusiasts to decode their own scrambled signals and unlock an integrated storyline, adding a layer of intrigue to the beer-drinking ritual.
Winston Fisher, CEO of AREA15, remarked, “Fully immersive experiences extend beyond attractions and events at AREA15. Our dining and drinking offerings, such as our all-new Signal Beer, also provide enthralling opportunities for visitors to engage in new kinds of immersive moments.” Embrace the immersive journey with every sip of Signal Lager, where each element, from flavor to design, tells a unique and captivating story.
[divider]ABOUT ABLE BAKER BREWING[/divider]
At Able Baker Brewing, we take pride in creating unique, finely-crafted, premium quality beer with an emphasis on fresh ingredients and bold flavor profiles, while using the Atomic Age as inspiration to showcase Nevada’s resourcefulness and cast a respectful nod towards our unique state history. Our taproom and brewery is located in Downtown Las Vegas and features over 30 craft beers on tap and an in-house scratch kitchen!
[divider]ABOUT AREA15 LAS VEGAS[/divider]
AREA15, located minutes from the Las Vegas Strip, represents the world’s first purpose-built immersive entertainment district offering live events, distinctive attractions, interactive art installations, extraordinary design elements, unique retail, ground-breaking technology, bars and eateries and much more. AREA15’s curated mix of dynamic destinations—including LIFTOFF Bar and Ride, Meow Wolf’s Omega Mart, Lost Spirits Distillery, Illuminarium, Dueling Axes, Five Iron Golf, Kaia Handroll, The Beast, Wink World: Portals Into the Infinite, Museum Fiasco, Virtualis VR and many more—represents what’s next in experiential entertainment. With a robust, ever-changing roster of concerts, events, immersive art exhibitions, out-of-this-world nightlife and boundary-pushing production shows, AREA15 attracts visitors of all ages. Expanding across 20 acres in Las Vegas, AREA15 will soon welcome even more immersive destinations, including Universal Destinations & Experiences’ new, year-round horror entertainment experience Horror Unleashed.
AREA15 has received numerous accolades, including being named “Another Unmissable Stop for Art Lovers” by The Times UK, “Most Innovative Venue in the USA” by Timeout, “Best Immersive Art Experience” by USA Today 10Best Readers’ Choice Travel Awards, one of “The 10 Most Innovative Urban Development and Real Estate Companies of 2020” by Fast Company, “Best Attraction” for three consecutive years as well as “Best Place for Your Instagram Shot” and “Best Rave Resurgence” by Las Vegas Weekly Readers’ Choice Best of Vegas Awards, “Best Arts Hub” by Vegas Magazine, claiming the No. 1 spot in Blooloop’s “World’s Top 11 Immersive Art Experiences” and being included in Las Vegas Magazine’s Hall of Fame.
AREA15 Debuts Signal Lager with Able Baker Brewing This Jan. 11th
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