Founders Brewing Co. is set to shake up the beverage market once again with the launch of Devil Root, its first-ever, non-seltzer Ready-to-Drink (RTD) beverage. This innovative Hard Ginger Beer marks a significant departure from traditional beer for the renowned craft brewery.
Scheduled to hit shelves in September, Devil Root boasts a bold 10% ABV and a distinctive flavor profile featuring sharp ginger, lime, and herbal notes. The moderately sweet drink concludes with a spicy kick, positioning it as a versatile alternative to beer for various occasions.
Initially available in Michigan and select Midwest and East Coast states, Devil Root will be packaged in convenient 6-packs of 12-ounce cans. With this new offering, Founders continues to demonstrate its commitment to pushing the boundaries of the beverage industry and expanding its portfolio beyond its core beer offerings.
