The University of Iowa, and Hawkeye Sports Properties, announced today a multi-year marketing partnership with Big Grove Brewery, designating the popular local brewery as an “Official Craft Brewery” of the Iowa Hawkeyes.
This marketing partnership brings together two homegrown Iowa institutions, celebrating the togetherness and community spirit that defines the Hawkeye state. Big Grove, renowned for its award-winning beers, exceptional locally-inspired culinary offerings, and welcoming atmospheres at its taprooms, will now serve as the ultimate destination for Hawkeye fans to gather and cheer on their favorite team. Additionally, Big Grove will have a marketing presence across Hawkeye sports and venues starting this fall season.
“We are delighted to welcome Big Grove into the Hawkeye family,” said Matt Henderson, Deputy Director of Athletics, Revenue and External Relations at the University of Iowa. “Their commitment to quality and community aligns perfectly with our values, and we are excited to offer our fans a unique and enjoyable experience at Big Grove’s taprooms as well as throughout our venues.”
The Hawkeye-Big Grove Brewing collaboration was created through UI Athletics’ multimedia rights holder Hawkeye Sports Properties, the locally based team of Learfield, the media and technology company powering college athletics.
As part of the partnership, Big Grove is launching a “Game Day Ticket Giveaway”, allowing fans a chance to win tickets to Hawkeye games across multiple sports as well as a “front row” opportunity to be revealed for the upcoming basketball seasons. Big Grove will feature exclusive Hawkeye-themed events, promotions, and special giveaways throughout the year. Fans can look forward to enhanced game-day experiences at each of Big Grove’s locations.
“We’ve always been a game watch location for Hawkeye sports; we’re excited to make that official and offer even more memorable experiences,” said Matt Swift, co-founder and CEO at Big Grove.
The future may also hold more in store for the partnership between Big Grove and the Hawkeyes.
“We’re just getting started, and with an ever-changing landscape in college sports, we’ll be looking at other opportunities to grow and develop this partnership for fans of both brands. Go Hawks!” closed Swift.
For more information on upcoming events and promotions, please visit either Hawkeye Sports website or Big Grove Brewery’s website.
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