Texas native and country music mainstay Aaron Watson announces today his official partnership with Shiner Beer, the independent, family-owned makers of the iconic Shiner Bock. It’s an exciting new collaboration that will bring together two iconic Texas brands.
Photo Credit: Chrissy Nix
This partnership celebrates the recent launch of Shiner Rode0, a new line of non-alcoholic brews featuring three refreshing flavors: Golden Brew, Citrus Wit and Red Amber. As the official sponsor, Shiner Rode0 will be available at all of the remaining tour dates of the 2024 Armadillo Dance Hall Tour in Texas. Come join the fun and follow along for Aaron’s Shiner Rode0 Saturdays featuring Shiner Beer giveaways on his Instagram @aaronwatsonmusic
The Armadillo Dance Hall Tour is a family-friendly show featuring fan-favorite hits and infectious melodies. A long-time fan of Shiner and non-alcoholic beer, Watson feels Shiner Rode0 is the perfect sponsor for the tour.
“Nothing says Texas quite like Shiner Bock,” says Watson. “As an independent Texan artist, I’m excited to partner with the oldest independent brewery in Texas. Ever since it was released, Shiner Rode0 is always on my rider! We can’t wait for our fans to try these new non-alcoholic options from the brewery they know and love.”
“We’re proud to be the official sponsor of the 2024 Armadillo Dance Hall Tour, ” says Nick Weiland, Brand Director of Shiner Beer. “Knowing Aaron’s love for Shiner and non-alcoholic beers, we jumped at the opportunity to collaborate.”
