Spirit of Gallo’s High Noo, the #1 spirits brand by volume**, is launching High Noon Vodka Iced Tea, made with real vodka, real iced tea, and no added sugar. Now available on shelves nationwide, High Noon’s new non-carbonated, gluten free hard teas are available in four essential summer flavors – Original, Peach, Lemon, and Raspberry – each at 90 calories and 4.5% ABV with an MSRP of $19.99 in 8-packs of 355mml cans.
“Hard Tea was one of consumers’ most frequent RTD category purchased in 2023***, which created an opportunity for High Noon to provide a premium alternative in a way only the brand can with real vodka and real iced tea,” said Britt West, Executive Vice President and General Manager at Gallo. “With this launch, we’ve taken a beloved classic and elevated it to new heights, delivering a beverage that embodies the spirit of summer in every sip.”
High Noon Vodka Iced Tea is the ideal companion for backyard barbecues, beach days, and any occasion where good times are on the menu. Crafted with the finest ingredients and High Noon’s signature commitment to quality, the new offering encourages tea lovers to trade up their malt-based hard tea for a twist on the summertime classic and is sure to redefine the summer beverage scene.
High Noon Vodka Iced Tea joins a growing High Noon family alongside consumer favorites like High Noon Vodka Seltzer and High Noon Tequila Seltzer. For more information on High Noon and the new line of Vodka Iced Tea, visit HighNoonSpirits.com or check them out on Instagram.
*Source: NABCA & Total MULO+CONV+LIQUOR last 52W ending 03.03.2024
**Source: IRI Consumer Network Households (NCP) 52 Weeks ending 10/1/2023 vs. YA- Total U.S. All Outlets, NBD Adjusted (Vol)
***Source: IWSR RTDs Strategic Study 2023 – United States
Terry Bunch
