Impressed by Far West Texas, Lone River Beverage Company is introducing the launch of its new margarita model beverage, Lone River Ranch Rita. Ranch Rita, made with agave nectar and a taste of lime, it’s a new take on the canned margarita fashion beverage, with high quality components, fuller taste and a 6% ABV. The inspiration for Ranch Rita got here from Far West Texas, the place the iconic ranch water and margarita cocktails are rooted in ranching historical past. Ranch Rita joins the complete Lone River portfolio at main retailers nationwide this month.
Lone River pioneered the agave seltzer/ranch water phase with the launch of its unique Ranch Water hard seltzer in April 2020. Right now, the Lone River Ranch Water model continues to steer the excessive progress phase as the No. 1 brand1. With Lone River’s latest nationwide growth, the brand’s dollar share of the entire hard seltzer class has grown more than tripled on a nationwide scale, with it now sitting as the No. 8 hard seltzer model total2.
The brand’s slingshot to the highest of the hard seltzer class has been achieved regardless of not having a full summer season of distribution on a nationwide scale. Lone River Ranch Rita is an extension of this nationwide rollout and will likely be launched nationwide where Lone River Ranch Water is offered.
“Lone River Ranch Water was born out of innovation and that same sentiment remains top-of-mind as we hold our position as the No. 1 Ranch Water brand in the U.S.,” says Katie Beal Brown, Founder & CEO of Lone River Beverage Company. “The margarita is one of America’s most beloved cocktails and originally invented in Far West Texas, so a margarita style beverage was a natural addition to our portfolio. With a cocktail as iconic as the margarita, we wanted to get as close as possible to what we love about the real thing and we’ve answered the call of our consumers by offering a product with quality ingredients and that indulgent salty and lightly sweetened agave flavor.”
The launch of Ranch Rita can be supported by a multi-million greenback promoting marketing campaign operating throughout TV, digital, social, audio, out-of-home and point-of-sale nationally throughout the summer season. The brand new marketing campaign continues to spotlight the brand’s genuine Western roots with a cantina twist, that includes Oscar and Grammy award-winning artist and star of “Yellowstone,” Ryan Bingham, with a brand new face of the brand, actress Sulem Calderon. Collectively, Ryan and “Rita” (Calderon) proceed telling the legend of the cocktail that inspired the most recent marketing campaign. The marketing campaign’s TV-debut came about earlier this month during the CMT Awards.
Lone River Ranch Rita Margarita Fashion is offered in 6-packs of 12 oz cans in addition to 16 oz and 23.5 oz single serves, finest loved chilled from the can and dressed with lime and salt. The premium brewed beverage delivers on the indulgent style of the traditional margarita cocktail with considerably fewer calories and less sugar than packaged and restaurant type choices (a 12 oz can incorporates 150 calories and 5 grams of sugar). For extra details about Lone River Ranch Water and Ranch Rita, in addition to to discover a retailer close to you, follow @RanchWater on social and go to www.loneriverbevco.com. When having fun with Lone River, please keep in mind to drink responsibly.
