Your beer, in front of people who actually drink it.
Beer Alien is an independent craft beer publication that crash-landed near San Diego and never left. Partner with us to reach drinkers, brewers and event-goers through sponsored stories, event promotion, brewery spotlights and social.
Readers who plan their weekends around beer
We cover releases, reviews, brewery news, events and festivals, and keep the San Diego Brewery List and Beer Events calendar current, so readers come back to decide where to drink next. In the last three months, Google showed our stories in search about 147K times.
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Craft beer drinkers, 21+
Locals and travelers who read release notes before they read the menu, and plan weekends around taprooms, festivals and Beer Week.
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Brewers, owners and taproom crews
The people making the beer follow the openings, closings, anniversaries and industry news we file from San Diego and beyond.
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Event-goers and the beer-curious
Readers hunting for something to do this weekend: tap takeovers, pairings, festivals and what to drink at them.
Four ways to land on Beer Alien
Mix and match. Every campaign is built around what you are launching and when.
Tell your story where craft beer fans already read.
Launching a beer, opening a taproom or hitting a milestone? We turn it into a clearly labeled sponsored story on BeerAlien.com, with in-story placements that send readers straight to your site, tickets or shop. Guest-written pieces are welcome too.
- Sponsored stories
- Guest posts
- Press release publishing
- In-story display placements
Fill the room before the first keg is tapped.
Festivals, anniversaries, tap takeovers and Beer Week nights get the build-up they deserve: promotion before the date, and coverage on the ground in San Diego when it fits.
- Event promotion
- Event coverage
- Featured Beer Events listing
- Beer Week and festival packages
Be the stop readers plan their day around.
Our San Diego Brewery List and Brewery Spotlight features are where readers decide where to drink next. Partner placements put your taproom at the front of that decision, always labeled.
- Brewery Spotlight partner
- Featured Brewery List placement
Put your news in more feeds, fast.
Posts and shares from the Beer Alien accounts carry your release, event or promotion to our followers, with an email feature and giveaways available to round out a campaign.
- Social posts and shares
- Email feature
- Giveaways
Trust is the product. Sponsored content is always labeled, paid links are marked as sponsored, and our reviews are never for sale.
Editorial standards and guest post guidelines
Our standards
- Paid content is always labeled Sponsored.
- Paid links are marked as sponsored for search engines, per Google’s guidelines.
- Reviews are never for sale. Sample reviews stay independent and honest, paid or not.
- Our audience is 21+, and we only run partners that fit craft beer, food and drink, or the events around them.
- We pass on link-building schemes, copy too promotional to read as a story, anything offensive or inaccurate, and grievances about people or companies.
Guest posts
- Original pieces only: not published anywhere else.
- On topic: craft beer, breweries, brewing and the culture around them.
- At least 300 words, proofread, with spelling and grammar in order.
- Proper attribution for data, quotes and outside content.
- One backlink to your site is included; extra links only when they genuinely help the story.
- Search our archive first: we pass on topics we have already covered.
Ready to land on Beer Alien?
Grab the media kit, then get in touch and we will send current options for your brewery, brand or event.
Or email info@beeralien.com. Sending news? pr@beeralien.com.
Helpful to include
- Your brewery, brand or event name
- What you want to promote, and your dates
- The package(s) you are interested in
- Links, images or press materials, if you have them
Sources: monthly readers (active users) and pageviews from Google Analytics, 28 days to Oct 27, 2026, rounded; search impressions from Google Search Console, last 3 months to Oct 2026. Social followers are BeerAlien’s own combined counts across Instagram, Facebook and X as of Oct 2026. Story, brewery and event counts from BeerAlien.com, checked Oct 28, 2026.