Firestone Walker has debuted a new Fourth of July campaign for 805 Beer to celebrate their long standing California roots. “This Land Is Your Land,” an emotive rendition of Woody Guthrie’s iconic American anthem from 805 Beer Authentico and country singer-songwriter Jade Jackson. The film can be viewed above or here.
“This Land Is Your Land” is the latest project from 805 Beer that celebrates the extraordinary stories of their ambassadors—known as Authenticos—who embody the pioneering spirit of 805 Beer and its Central Coast of California origins. Brewed in the heart of California, Firestone Walker Brewing Company and its 805 Beer draw inspiration not only from their vibrant local community, but further to their foundation in the state’s soil. Premiering ahead of the Fourth of July, this campaign underscores the values of homegrown authenticity and individual adventure which both the brewery and their established 805 brand represent.
The film features Jade Jackson’s heartfelt performance and reflects the journey of Firestone Walker Brewing Company’s founders, David Walker and Adam Firestone, in their story of building a homegrown brewery in the heart of California. This film is a follow-up to the 805 Beer film “Small Town Story,” which explores her passion for songwriting and the undying support of her family.
“As brewers, we must be deeply connected to our environment and communities. We owe a lot to this place we call home and are incredibly proud to have built and run a brewery in California,” said Nick Firestone. “We hope this project with Jade serves as a worthy tribute to our community and the journey our Authenticos and 805 Beer fans undertake to pursue their passions.”
Jade Jackson, a native of Santa Margarita, California, has always been deeply connected to her roots in the small Central Coast town. Raised in a family where music was the center of their lives, Jade’s father nurtured her passion for songwriting and performing from a young age.
About Firestone Walker Brewing Company
Founded in 1996 by brothers-in-law Adam Firestone and David Walker, Firestone Walker is a family-led second-generation brewery based on California’s Central Coast. Helmed by Nick Firestone, a proud USMC veteran, and decorated Brewmaster Matt Brynildson, Firestone Walker’s main brewery in Paso Robles produces a robust line up of award-winning beers including 805, California’s #1 craft beer brand established in 2012; Mind Haze, a top 5 national hazy IPA; and Cali Squeeze, one of the nation’s fastest-growing beer brands. The Firestone brand family also includes iconic beers such as DBA, Union Jack, and Pivo Pils, as well as the storied Vintage Series of barrel-aged strong ales led by Parabola. As a California beer company, Firestone Walker also has two additional locations: the Barrelworks wild ale cellar in Santa Barbara County and the Propagator R&D brewhouse in Venice. Firestone Walker was recently named “Best American Brewery of the Decade” by Paste Magazine.
About 805 Beer Films
Past award-winning films include “The House That Built Me,” the life story of X-Games champion and Motocross Freerider, Tyler Bereman; “Convergence,” a surf film that brings together three pro-surfers (Conner Coffin, Nate Tyler, and Greyson Fletcher) on different life paths to share the command thread that inspires them – surfing, family and community; “Inverted Perspective,” the incredible true story of the most winning female Motocross rider on the planet, Vicki Golden; and “Reaching The Unknown,” a short art-film that features trail rider Gillian Larson and her journey as she travels the Pacific Coast Trail alone with just her two horses.
More at 805Beer.com and FirestoneWalker.com.
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