Boston Beer Company partners with PepsiCo for US launch of New “HARD MTN DEW”
Terry BunchThe Boston Beer Company and PepsiCo today announced plans to enter a business collaboration to produce HARD MTN DEW alcoholic beverage. The partnership unites Boston Beer’s world-class innovation and expertise in alcoholic beverages with one of PepsiCo’s most iconic and beloved brands. Adults of legal drinking age will experience the HARD MTN DEW bold flavors…