Today Heineken® revealed a new direction for its sponsorship in football, making its entire football campaign across both the men’s and women’s game about tackling gender bias affecting both players and fans of the sport. With two-thirds of women in football having experienced gender discrimination*, Heineken® is on a mission to evolve its sponsorships in…
HEINEKEN USA today announced the launch of its Behind the Label initiative, a program designed to foster inclusion & diversity across the alcoholic beverage industry by celebrating the people, processes and passion that make up this varied field. The team is kicking off these discussions with the release of Behind the Label: Gender Diversity and the Alcoholic Beverage…
The highly-anticipated Cervecería La Tropical (owned by Heineken) , Miami’s newest brewery, will celebrate its grand opening on Friday, February 19 in the Wynwood Arts District with live music acts throughout the weekend. Embracing the alluring and high-energy spirit of Miami by way of Cuba, Latin America and the Caribbean, La Tropical will feature a state-of-the-art onsite brewing…
Terry Bunch