Athletic Brewing Company, America’s largest non-alcoholic brewery, today announced it has teamed up with Arsenal, becoming the club’s first Official Non-Alcoholic Beer Partner. Starting this August, the partnership will see cans of Athletic’s award-winning Run Wild IPA available at Emirates Stadium for all men’s and women’s matches. Additionally, Run Wild IPA will be served on draft at…
Today Heineken® revealed a new direction for its sponsorship in football, making its entire football campaign across both the men’s and women’s game about tackling gender bias affecting both players and fans of the sport. With two-thirds of women in football having experienced gender discrimination*, Heineken® is on a mission to evolve its sponsorships in…
Guests of Jolly Pumpkin in East Lansing will soon get the opportunity to find themselves eating side by side with members of Michigan State University’s Offensive Line and Long Snappers during the week leading up to the big game. The big guys up front are now officially sponsored by Jolly Pumpkin Artisan Ales to relax and refuel weekly…
Today, Spoetzl Brewery, brewer of Shiner Bock, announces a $1.2 million Super Bowl spot to be featured on Sunday, February 4, 2018 in the next phase of the ‘This is Shiner Country’ campaign. This is the first time that the craft beer brand will debut a TV commercial at this level with plans to air the spot throughout Texas – an…
Terry Bunch