Bacardi Limited, the largest privately held international spirits company in the world, announced today the completion of a transaction that makes the family-owned company the sole owner of ILEGAL Mezcal®, a leading super premium artisanal mezcal. The transaction follows a successful relationship in which Bacardi partnered with ILEGAL since 2015. The super-premium plus mezcal category is…
BACARDÍ® rum is closing out National Rum Month with the exciting and highly anticipated launch of BACARDÍ Reserva Ocho Rye Cask Finish – the second installment in the BACARDÍ limited-edition cask finish series. Masterfully bringing the world’s most-awarded rum brand to the forefront of artisanal rum innovation, the new aged rum offering rolls out nationwide…
As BACARDÍ® Rum celebrated its 160th anniversary since launching on February 4, 1862, the world’s most awarded rum has crossed yet another important milestone by receiving its 1000th award for quality, flavor and category innovation. The milestone collection of prestigious global awards, won by BACARDÍ at various spirit competitions for more than a century, are a testament…
GREY GOOSE Essences, the all-new line of vodkas infused with real fruit and botanical essences, today unveiled its first campaign film. Debuting April 25th, during the pre-show for Hollywood’s biggest night in film, the 60-second story follows a character who finds herself immersed in a natural world through an encounter with a playful, botanical alter-ego. The…
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