Craft Beer and Crypto Collide in New Alternate Ending Beer Co. Limited Release Can
Terry BunchAlternate Ending Beer Co. released a beer can with a licensed Bored Ape Yacht Club NFT. Licensing a Bored Ape Yacht Club NFT for a limited-edition beer can label was the brainchild of Evan Hecht (aka @nftsniperbot) and Ross Cohen, co-founder of The Lifetime Value Company, who presented the idea to Alternate Ending Beer Co.’s Scott Novick, and Alexis Castellano. Novick and Castellano…