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Seagram’s Investment Helps Remove 215K+ Pounds of Trash and Debris from Florida Beaches
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Seagram’s Investment Helps Remove 215K+ Pounds of Trash and Debris from Florida Beaches

Seagram’s Escapes recently partnered with Keep Florida Beautiful to plan widespread clean-up efforts across southwest Florida shorelines. More than 7,500 people participated, removing 215K lbs. of trash and debris during events held March through July 2023. A $50,000 grant from Seagram’s Escapes funded the program that included inland and waterway cleanups that prioritized some of the areas hardest hit by recent hurricanes,…

Monaco Cocktails Unveils New Look
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Monaco Cocktails Unveils New Look

Monaco® Cocktails, a leading fan-favorite in the canned cocktail space, proudly debuts a brand refresh, marking a significant milestone in the company’s history as it celebrates over a decade of success. With the new brand look and amplified tone, Monaco doubles down on the way consumers enjoy their products, delivering fun, authentic experiences to their drinkers and…

Fiero Tequila Expands Pepper Infused Offering with New Serrano Expression
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Fiero Tequila Expands Pepper Infused Offering with New Serrano Expression

Calling all spice lovers! San Francisco’s Hotaling & Co. is officially launching the second expression in the Fiero Tequila lineup. Introducing Fiero Serrano Tequila, a bold and unapologetically fiery new pepper-infused iteration that is set to ignite your palate.  Naturally infused with vine-ripened serrano peppers from local Jalisco farmer’s markets, Fiero Serrano Tequila has a crisp, fresh taste to elevate your tequila experience. It’s…

Spirit Hound Distillers Announces Opening of New Tasting Room in Denver, Colorado
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Spirit Hound Distillers Announces Opening of New Tasting Room in Denver, Colorado

Spirit Hound Distillers is expanding their presence in Colorado with the opening of their newest tasting room in Denver, Colorado. This is the latest development in the company’s 12-year history of steady growth since operations began in 2011. The address of the new Tasting Room is 3622 Tejon Street, located in the heart of Denver’s popular Highlands neighborhood. Visitors are…

California’s Only Distillery Trail Hosts Weekend Celebration on August 11-13
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California’s Only Distillery Trail Hosts Weekend Celebration on August 11-13

California’s only designated distillery trail is set to rock the Paso Robles wine country on August 11-13 with weekend-long festivities including tastes of rare spirits, new releases, special cocktails, distillery tours, live entertainment, bites from local chefs and more. The one-of-a-kind “Paso Robles Distillery Trail Weekend” takes place at all 13 member distilleries around Paso…

Dogfish Head and Comedy Writer Abbi Jacobson Introduce ‘2nd Shot to CRUSH the Perfect Toast’ Contest
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Dogfish Head and Comedy Writer Abbi Jacobson Introduce ‘2nd Shot to CRUSH the Perfect Toast’ Contest

Clink, clink! Ladies, gentlemen, and welcome guests, please join Dogfish Head in raising a Canned Cocktail to wedding season! At receptions, Best Man and Maid of Honor toasts are high stakes, and you have only one chance to nail it. But sometimes, you just need a second shot! As an official drink of wedding season, Dogfish Head introduces…

Johnnie Walker And Hannah Waddingham Introduce Campaign To Rally The Nation To ‘Watch Women’s Sports’
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Johnnie Walker And Hannah Waddingham Introduce Campaign To Rally The Nation To ‘Watch Women’s Sports’

Women athletes, teams and leagues continue to make tremendous strides for progress and as a partner of Angel City FC and NJ/NY Gotham FC, Johnnie Walker proudly celebrates the trailblazing spirit and accomplishments these powerhouse teams and all women athletes have achieved. Experience the full interactive Multichannel News Release here: https://www.multivu.com/players/English/9182951-johnnie-walker-summer-of-strides/ Though women make up more than 40%…

Peltier Winery Uses WineStation To Offer Their Customers A Curated Wine Tasting Experience
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Peltier Winery Uses WineStation To Offer Their Customers A Curated Wine Tasting Experience

Peltier Winery & Vineyards in Acampo, California, offers a curated wine tasting experience unlike any other in the wine growing region. A state-of-the-art, intelligent, wine dispensing and preservation system, WineStation gives guests the freedom to explore wine according to their palate preferences and doesn’t waste a drop. “We implemented the WineStation system because we want you to…

Redwood Empire Whiskey Plants One Million Trees
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Redwood Empire Whiskey Plants One Million Trees

Redwood Empire Whiskey, distinct California whiskey made and aged in the ancient forests of the Redwood Empire, has planted one million trees. In 2019, the California brand started its “Buy a Bottle, We’ll Plant a Tree” initiative. When customers buy any of Redwood Empire’s premium, handcrafted whiskey—each named after iconic redwood trees like Pipe Dream Bourbon Whiskey…

Frey Ranch Introduces Farm Strength Uncut Bourbon
Major Brands

Frey Ranch Introduces Farm Strength Uncut Bourbon

Frey Ranch® Distillery today announced the release of a new permanent expression in its award-winning American Whiskey portfolio – Frey Ranch Farm Strength Uncut Bourbon. Bottled at cask strength, the new non-chill filtered, small batch whiskey is produced using 100% of the slow-grown grains that are grown, harvested, milled, distilled on the Frey Ranch farm year-round. Proudly using the…