{"id":46780,"date":"2022-02-18T12:56:35","date_gmt":"2022-02-18T20:56:35","guid":{"rendered":"https:\/\/beeralien.com\/?p=46780"},"modified":"2022-02-18T12:56:35","modified_gmt":"2022-02-18T20:56:35","slug":"lone-star-brewing-unleashes-the-armadillo-for-texas-independence-day","status":"publish","type":"post","link":"https:\/\/beeralien.com\/lone-star-brewing-unleashes-the-armadillo-for-texas-independence-day\/","title":{"rendered":"Lone Star Brewing “Unleashes The Armadillo” For Texas Independence Day"},"content":{"rendered":"

Lone Star Brewing\u00a0is “unleashing the armadillo” for Texas Independence Day (March 2<\/span>) to celebrate its beloved home state. An ode to its popular mascot from the Cosmic Cowboy era,\u00a0Lone Star<\/span>\u00a0will be celebrating by unleashing the armadillo with a limited edition merchandise collaboration with\u00a0Texas<\/span>\u00a0artist\u00a0Matt Tumlinson<\/span>\u00a0as well as a Tumilson mural in\u00a0San Antonio<\/span>\u00a0facilitated by San Antonio Street Art Initiative.<\/p>\n

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During the cosmic cowboy era of the brand (1960’s – 1970’s),\u00a0Lone Star<\/span>\u00a0brought on Armadillo World Headquarters house artist\u00a0Jim Franklin<\/span>\u00a0to create branded posters and Franklin insisted they would feature armadillos. Franklin had a love for armadillos, and his\u00a0Lone Star<\/span>\u00a0armadillo depictions grew so popular that in 1971 the UT student senate\u00a0voted to replace Bevo with the armadillo<\/a><\/u>\u00a0as the school mascot.<\/p>\n<\/div>\n

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“We are excited to use this cultural moment to give independent\u00a0Texas<\/span>\u00a0artists a platform to show off their work. The goal here was to celebrate\u00a0Texas<\/span>\u00a0with a fun nod to our brand’s heritage. From merch and murals, our friendly mascot is popping up in multiple forms for y’alls enjoyment,” <\/em>said Lone Star Senior Brand Manager\u00a0Daniel Crawford<\/span>.<\/p><\/blockquote>\n

Lone Star<\/span>\u00a0is launching a limited-edition merchandise collaboration with artist\u00a0Matt Tumlinson<\/span>. Based in\u00a0San Antonio, TX<\/span>, Tumlinson is a multifaceted artist and his work has been showcased in fine art galleries throughout the country. For the project with\u00a0Lone Star<\/span>, Tumlinson took inspiration from the classic\u00a0Lone Star<\/span>\u00a0armadillo work. The “Rodeo ‘Dillo” merchandise capsule includes a limited one-time print t-shirt, hats, and bandana, all\u00a0available online<\/a><\/u>\u00a0now until it sells out. All of the merchandise was produced in\u00a0Texas<\/span>\u00a0with the help of\u00a0Morgan Mercantile<\/a><\/u>\u00a0in Fort Worth.<\/p>\n

Additionally,\u00a0Lone Star<\/span>\u00a0partnered with the\u00a0San Antonio Street Art Initiative<\/a><\/u>\u00a0(SASAI) – an artist-run, independent, nonprofit charity that focuses on education in career development and mural art programming – to create a mural by\u00a0Matt Tumlinson<\/span>\u00a0that boasts his artist interpretation of Texas Pride inspired by vintage\u00a0Lone Star<\/span>\u00a0memorabilia. The mural will be available for viewing starting on\u00a0March 2<\/span>\u00a0at 620 E Dewey Pl,\u00a0San Antonio, TX<\/span>\u00a078212, and will be the newest mural in\u00a0THE LARGEST OUTDOOR GALLERY IN TEXAS\u2122<\/a><\/u>.<\/p>\n

For more information, visit\u00a0Lone Star’s<\/span>\u00a0website<\/a><\/u>.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Lone Star Brewing\u00a0is “unleashing the armadillo” for Texas Independence Day (March 2) to celebrate its beloved home state. An ode to its popular mascot from the Cosmic Cowboy era,\u00a0Lone Star\u00a0will be celebrating by unleashing the armadillo with a limited edition merchandise collaboration with\u00a0Texas\u00a0artist\u00a0Matt Tumlinson\u00a0as well as a Tumilson mural in\u00a0San Antonio\u00a0facilitated by San Antonio Street…<\/p>\n","protected":false},"author":5,"featured_media":46781,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wprm-recipe-roundup-name":"","wprm-recipe-roundup-description":"","footnotes":""},"categories":[3493,68],"tags":[3082,3634],"_links":{"self":[{"href":"https:\/\/beeralien.com\/wp-json\/wp\/v2\/posts\/46780"}],"collection":[{"href":"https:\/\/beeralien.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/beeralien.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/beeralien.com\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/beeralien.com\/wp-json\/wp\/v2\/comments?post=46780"}],"version-history":[{"count":0,"href":"https:\/\/beeralien.com\/wp-json\/wp\/v2\/posts\/46780\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/beeralien.com\/wp-json\/wp\/v2\/media\/46781"}],"wp:attachment":[{"href":"https:\/\/beeralien.com\/wp-json\/wp\/v2\/media?parent=46780"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/beeralien.com\/wp-json\/wp\/v2\/categories?post=46780"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/beeralien.com\/wp-json\/wp\/v2\/tags?post=46780"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}