{"id":45982,"date":"2021-12-14T10:29:19","date_gmt":"2021-12-14T18:29:19","guid":{"rendered":"https:\/\/beeralien.com\/?p=45982"},"modified":"2021-12-14T10:29:19","modified_gmt":"2021-12-14T18:29:19","slug":"craft-beer-and-crypto-collide-in-new-alternate-ending-beer-co-limited-release-can","status":"publish","type":"post","link":"https:\/\/beeralien.com\/craft-beer-and-crypto-collide-in-new-alternate-ending-beer-co-limited-release-can\/","title":{"rendered":"Craft Beer and Crypto Collide in New Alternate Ending Beer Co. Limited Release Can"},"content":{"rendered":"<p>Alternate Ending Beer Co.\u00a0released a beer can\u00a0with a licensed Bored Ape Yacht Club NFT. Licensing a Bored Ape Yacht Club NFT for a limited-edition beer can label was the brainchild of\u00a0<span class=\"xn-person\">Evan Hecht<\/span>\u00a0(aka @nftsniperbot) and\u00a0<span class=\"xn-person\">Ross Cohen<\/span>, co-founder of\u00a0<u><a href=\"https:\/\/www.ltvco.com\/\" target=\"_blank\" rel=\"nofollow noopener\">The Lifetime Value Company<\/a><\/u>, who presented the idea to Alternate Ending Beer Co.&#8217;s\u00a0<span class=\"xn-person\">Scott Novick<\/span>, and\u00a0<span class=\"xn-person\">Alexis Castellano<\/span>. Novick and Castellano recognized the enormous potential of utilizing a Bored Ape for commercial use and a fun way to collaborate and merge the world of craft beer and NFTs.<\/p>\n<p>Hecht and Cohen, both active in the NFT community, licensed<b>\u00a0Bored Ape #3500\u00a0<\/b>exclusively to Alternate Ending Beer Co. Alternate Ending Beer Co. worked with\u00a0<span class=\"xn-person\">John Turner<\/span>, of award-winning branding agency BoysBurnsBarn, and new artist Alex V. to weave the Bored Ape NFT into its own unique can design inspired by street art. Featuring the Bored Ape being spoon-fed peas on the label, the aptly named &#8220;Drink Your Peas&#8221; beer is a grisette made with malted peas, a first in\u00a0<span class=\"xn-location\">the United States<\/span>.<\/p>\n<blockquote><p><em>&#8220;We look at our beer cans as not just a can but as a canvas for amazing art, and a vessel for the love that we put into our beer,&#8221; <\/em>Novick said. <em>&#8220;Featuring the Bored Ape NFT on the can is just the next iteration of that!&#8221;<\/em><\/p><\/blockquote>\n<p>The new grisette is made with malted peas provided by local distillery 3BR. Already a romantic style from old-world\u00a0<span class=\"xn-location\">Belgium<\/span>, this delicate farmhouse beer is usually light and dry, but the malted peas balanced out that dryness with a touch of sweetness.<\/p>\n<p>The company is releasing a limited number of 4-packs to the public. In addition to beer cans, there will be limited-edition hand-numbered posters featuring the Bored Ape NFT, as well as a select number of beer glasses with the Bored Ape NFT sometime around Christmas.<\/p>\n<p>Customers can\u00a0<u><a href=\"https:\/\/beerbroadcast.com\/breweries\/alternate-ending-beer-co\/releases\/surprise-release-drink-your-peas-with-bored-ape-yacht-club-nft\" target=\"_blank\" rel=\"nofollow noopener\">preorder their limited edition 4-pack<\/a><\/u>, along with other available Alternate Ending items through BeerBroadcast until\u00a0<span class=\"xn-chron\">12 pm ET<\/span>,\u00a0<span class=\"xn-chron\">December 17, 2021<\/span>. If purchasing later than\u00a0<span class=\"xn-chron\">12 pm ET<\/span>\u00a0on\u00a0<span class=\"xn-chron\">December 17<\/span>, head to the Alternate Ending Beer Co.\u00a0<u><a href=\"https:\/\/www.alternateendingbeerco.com\/\" target=\"_blank\" rel=\"nofollow noopener\">website<\/a><\/u>\u00a0or DM the company on Instagram for more information.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Alternate Ending Beer Co.\u00a0released a beer can\u00a0with a licensed Bored Ape Yacht Club NFT. Licensing a Bored Ape Yacht Club NFT for a limited-edition beer can label was the brainchild of\u00a0Evan Hecht\u00a0(aka @nftsniperbot) and\u00a0Ross Cohen, co-founder of\u00a0The Lifetime Value Company, who presented the idea to Alternate Ending Beer Co.&#8217;s\u00a0Scott Novick, and\u00a0Alexis Castellano. Novick and Castellano&#8230;<\/p>\n","protected":false},"author":5,"featured_media":45983,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wprm-recipe-roundup-name":"","wprm-recipe-roundup-description":"","footnotes":""},"categories":[68,13],"tags":[3983,3619],"_links":{"self":[{"href":"https:\/\/beeralien.com\/wp-json\/wp\/v2\/posts\/45982"}],"collection":[{"href":"https:\/\/beeralien.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/beeralien.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/beeralien.com\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/beeralien.com\/wp-json\/wp\/v2\/comments?post=45982"}],"version-history":[{"count":0,"href":"https:\/\/beeralien.com\/wp-json\/wp\/v2\/posts\/45982\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/beeralien.com\/wp-json\/wp\/v2\/media\/45983"}],"wp:attachment":[{"href":"https:\/\/beeralien.com\/wp-json\/wp\/v2\/media?parent=45982"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/beeralien.com\/wp-json\/wp\/v2\/categories?post=45982"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/beeralien.com\/wp-json\/wp\/v2\/tags?post=45982"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}