The can shortage may threaten the ability to survive the pandemic for some craft brewers. The smallest brewers are most likely to have orders delayed or canceled, as can manufacturers are more efficient when they don\u2019t have to change out the printing plates as often. A company ordering a half or full truckload may be less of a priority.<\/em><\/p>\n
The can shortage appears to be a medium- to long-term issue.\u00a0Brewers are advised to carefully monitor inventory levels and lead times and clearly communicate their needs to their suppliers.\u00a0Shifting available resources to major brands can be a viable strategy. Secondary brands are being pared down by the major soft drink manufacturers and larger brewers in order to conserve cans for larger volume labels. Brewers may also want to consider evaluating other types of packaging as a means of continuing to meet customer demand for their beverages.<\/em><\/p><\/blockquote>\n
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