It’s March! Let the Madness begin!! We know you humans are very excited to enjoy some of your favorite craft beer while you cheer on your favorite teams and mourn your already destroyed brackets. But there is good news! The madness will continue with Untappd’s brewery bracket challenge! Dubbed ‘A beer companion to that other bracket’, Untappd’s Brewery Challenge will pit America’s top breweries against each other in a March Madness style tourney!

Untappd, the free beer discovery mobile app, has fundamentally changed the beer drinking community. With hundreds of beer reviews written by users, Untappd appeals to both craft beer aficionados and beginners alike. Untappd also lets you check into whatever brewery or bar you are at and helps you find new local one to check out! The app has just passed the 3 million user mark and recently merged with the popular beer and wine app Next Glass.

Untappd’s tournament will be running in tandem with the NCCAA tournament, with a similar bracket style layout. Regional breweries will be competing against each in with the winning brewery advancing to the next round to play another day! Breweries will compete on the basis on which receives the most unique check-ins. We are keeping our eyes out for San Diego power house breweries such as Ballast Point coming out of the South, Green Flash and AleSmith in the Eastern region and Stone in the Midwest.

So what are you waiting for humans? Get out there and rep your favorite brewery! Only one can be the Champ! Cheers! You can download a copy and create your own bracket here: bracket-PDF.

10270292_788053611213641_8077182998061705964_nFor more information about Untappd, please visit their:

Website | Facebook | Instagram | Twitter


11752671_867734849942263_1990067840_oBe sure to follow us on Social Media to get to see our beer adventures live as we invade more breweries and discover more awesome craft beers from all over the world! Cheers humans!

Facebook | Instagram | Twitter | Snapchat: beeralien

Be sure to follow us on Social Media as we invade more breweries and discover more awesome craft beers from all over the world! Cheers humans!

Facebook | Instagram | Twitter | Snapchat: beeralien

About The Author

PR / Marketing Intern

I am a sports fanatic, music lover, outdoor enthusiast and beer advocate born and raised in sunny San Diego, CA. While I am not out exploring San Diego’s craft beer scene, I can be found hanging out at the beach with friends or attending southern California’s many live music events. My passion for craft beer was inherited from my father while home brewing together in their garage. I continued to share his passion for craft beer with friends while attending college in Los Angeles, where I was able to explore the craft beer scene outside of San Diego. In the future, I hope to be involved in Marketing/ Event Planning for the craft beer industry so I can spread my love and passion for beer with the larger San Diego community. I am an avid sports fan and can be seen sharing a pint with other aliens at local Padre and Charger games!

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