Unlike the wide array of styles and expressions of beer they may contain, beer cans themselves are rarely given much thought. Yes, the majority are simply cost-effective, 12oz. aluminum drinking vessels, but with Beer Can Appreciation Day coming up on January 24th, we encourage you to take a closer look at some of the more historical and aesthetically intriguing beer cans that set certain brands apart on crowded store shelves.
First introduced in Japan in 1984, Sapporo Beer’s 22oz steel can (called the Kappu Nama, or “draft cup”), has stood the test of time. The sturdy yet sleek design stands out against its aluminum peers. Inspired by a traditional Weizen glass shape, the can was engineered to feel weighty in the drinker’s hand, providing the sensation of a draft beer even outside of the bar. The steel itself is unique in that it is much stronger than aluminum, but is flexible enough to be molded into the distinctive and identifiable shape.
From Bud’s 2013 bowtie can to the recently popularized aluminum bottle-can hybrids popping up in sports stadiums, it’s clear that Americans have long since been intrigued by unconventional beer cans. To accommodate the desire for Japanese craftsmanship, the Sapporo Silver Can, which was originally intended solely for Japanese distribution, was brought to the U.S to meet the demand.
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