Boston Beer Company – Beer Alien

Boston Beer Company Debuts Non-Alcoholic Beverage

Terry Bunch — Sat, 20 Apr 2024 18:49:54 +0000

The Boston Beer Company, makers of Samuel Adams, Twisted Tea, Truly Hard Seltzer, Angry Orchard and Dogfish Head, debuts a new first-of-its-kind non-alcoholic beverage with General Admission (<0.5% ABV). An exceptionally refreshing non-alcoholic fruit brew, General Admission combines the flavor attributes of a non-alcoholic beer and a fruited seltzer water to create the ultimate sober-centric sipper. Designed...

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Twisted Tea Hard Iced Tea Releases New 8% ABV Extreme

Terry Bunch — Wed, 09 Aug 2023 23:14:15 +0000

Twisted Tea Hard Iced Tea is taking things to a whole new level as the nation’s No. 1 hard iced tea brand¹ continues to give fans more ways to be a part of the Twisted Tea party than ever before. The latest? The brand’s first-ever high-ABV test launch: Twisted Tea Extreme, an 8% take on its oh-so-smooth...

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Samuel Adams Names Funkytown Brewery As 2023 Brewing & Business Experienceship Winner

Terry Bunch — Mon, 10 Jul 2023 14:18:19 +0000

Samuel Adams’ Brewing the American Dream, the revolutionary philanthropic program aimed at providing mentorship and access to capital to food and beverage entrepreneurs nationwide, today announces the winner of its 12th Brewing & Business Experienceship. Chicago’s Funkytown Brewery is welcomed to the coveted class of emerging craft brewers to receive support and unique experiences on behalf of Samuel...

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Boston Beer Company Launches Nordic Inspired Sparkling “Bevy Long Drink”

Terry Bunch — Wed, 08 Sep 2021 16:32:19 +0000

The Boston Beer Company today announced the launch of Bevy Long Drink, a new, refreshing beverage inspired by the national cocktail of Finland, the “Long Drink.” Bevy Long Drink will hit shelves in early November in two flavors: Sparkling Citrus Refresher and Sparkling Berry Refresher. Bevy’s new sparkling citrus refresher is made from a delicious and...

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Boston Beer Company partners with PepsiCo for US launch of New “HARD MTN DEW”

Terry Bunch — Tue, 10 Aug 2021 17:52:20 +0000

The Boston Beer Company and PepsiCo today announced plans to enter a business collaboration to produce HARD MTN DEW alcoholic beverage. The partnership unites Boston Beer’s world-class innovation and expertise in alcoholic beverages with one of PepsiCo’s most iconic and beloved brands. Adults of legal drinking age will experience the HARD MTN DEW bold flavors...

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Truly Hard Seltzer Introduces New “Live Truly” Campaign

Terry Bunch — Thu, 09 Jul 2020 16:37:46 +0000

Truly Hard Seltzer, one of the leading hard seltzers, today announced the launch of its new brand campaign, Live Truly, that will deliver color, life and energy to hard seltzer drinkers through TV, digital, out-of-home and more. The new campaign and Live Truly rallying cry call on drinkers to be their original and flavorful selves, never letting anyone...

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Samuel Adams Opens Newest Taproom in the Shadows of Namesake Statue at Boston’s Faneuil Hall

Terry Bunch — Fri, 31 Jan 2020 22:33:07 +0000

Samuel Adams is proud to announce the grand opening of its newest innovation taproom, blending old and new with a modern brewhouse and rooftop patio situated in the heart of Boston’s Faneuil Hall. In an area steeped with historical significance which ultimately serves as the inspiration for many beers, the Samuel Adams Boston Tap Room...

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Samuel Adams Delivers a New Version of Cold Snap

Terry Bunch — Tue, 07 Jan 2020 17:25:16 +0000

The brewers at Samuel Adams plan to spice up the winter season with a new, brighter, and smoother Cold Snap recipe. The new Cold Snap showcases the brew’s signature blend of 10 exotic spices, fruits and florals: orange zest, vanilla, lemon zest, coriander, rose hips, hibiscus, plum, grains of paradise, anise, and tamarind. The recipe...

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Boston Beer Company and Dogfish Head Agree to Merge in $300 Million Deal

Gaaron Varner — Thu, 09 May 2019 20:56:00 +0000

Boston Beer Company and Dogfish Head Agree to Merge in $300 Million Deal Eight years ago, Dogfish Head and Boston Beer Company teamed up to brew a collaboration beer for the annual SAVOR craft beer and food pairing experience. Today, the two companies announced the signing of a definitive merger agreement valued at about $300...

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Samuel Adams Releases New Recipe Summer Ale

Terry Bunch — Wed, 24 Apr 2019 20:25:26 +0000

The brewers at Samuel Adams today announce the release of a new recipe for Summer Ale – the first recipe change in twenty-three years. The new Summer Ale has all the flavor drinkers know and love with a boosted citrus profile and scaled back earthy, spice note for a lighter and brighter taste. The Sam...

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Yuengling and Victory Brewing bets Sam Adams and Jack’s Abby on the Super Bowl

Terry Bunch — Tue, 30 Jan 2018 13:11:12 +0000

This year, the Big Game brings together two competitive, historic, beer-loving cities: Boston and our hometown team in Philadelphia. In the spirit of brotherly love, Yuengling teamed up with their lager-loving neighbor Victory Brewing Company to cheer for Philly and wager a friendly bet against Samuel Adams and Jack’s Abby of New England. Check out the Twitter...

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Sam Adams Releases New Sam ’76, Revolutionary Union of Lager and Ale

Terry Bunch — Wed, 10 Jan 2018 21:35:42 +0000

No stranger to revolutions, Samuel Adams has once again mirrored the rebellious traits of its namesake and crafted Sam ’76, a refreshing and flavorful union of lager and ale. Brewed using a unique process, Sam ’76 captures the best attributes of these two beer styles and creates the perfect brew to fill drinker’s glasses during...

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Samuel Adams Opens New Tap Room at Boston Brewery

Terry Bunch — Sat, 11 Nov 2017 16:59:09 +0000

Start planning the next happy hour and weekend tap room trip now, because today the brewers at Samuel Adams are opening the doors to their new Boston Brewery Tap Room. The brewery’s new construction expands the Sam Adams footprint in the historic Haffenreffer Brewery, a pre-Prohibition brewery originally built in 1871, with the addition of the...

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