Athletic Brewing – Beer Alien

Athletic Brewing Reimagines the New Year Reset with ‘Athletic January’ Campaign

Terry Bunch — Sat, 21 Dec 2024 13:50:35 +0000

Athletic Brewing Company, America’s largest dedicated non-alcoholic brewer, is reimagining the January reset with the launch of its latest campaign, “Athletic January.” Drawing inspiration from Athletic’s trailblazing co-founder and COO, John Walker, who revolutionized non-alcoholic brewing by developing a new method for making NA brews, Athletic’s January campaign invites consumers to rethink their routines while experiencing...

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Athletic Brewing Named Official Non-Alcoholic Beer Partner of Arsenal F.C.

Terry Bunch — Thu, 08 Aug 2024 16:53:57 +0000

Athletic Brewing Company, America’s largest non-alcoholic brewery, today announced it has teamed up with Arsenal, becoming the club’s first Official Non-Alcoholic Beer Partner. Starting this August, the partnership will see cans of Athletic’s award-winning Run Wild IPA available at Emirates Stadium for all men’s and women’s matches. Additionally, Run Wild IPA will be served on draft at...

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Athletic Brewing Announce Country Star Walker Hayes As New Chief Fancy Officer

Terry Bunch — Wed, 10 Apr 2024 14:36:16 +0000

Athletic Brewing Company, America’s largest non-alcoholic brewery, has named GRAMMY-nominated country music star Walker Hayes its first-ever Chief Fancy Officer. As CFO (Chief Fancy Officer), the Nashville-based singer-songwriter’s first order of business was to help craft a new classic American Pale called Fancy Like. Named after Hayes’ breakout hit and inspired by the first brews he ever drank,...

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Athletic Brewing Co. Opens World’s Largest Non-Alcoholic Brewery

Raymond — Sat, 18 Jun 2022 15:08:59 +0000

Athletic Brewing Company has opened the doors to a sprawling 150,000 sq. ft. facility that will eventually be capable of producing more than 6 million cases of non-alcoholic beer annually.

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Beer Kulture and Athletic Brewing Partner for the Return of “Soul Sour” During Black History Month

Terry Bunch — Thu, 27 Jan 2022 17:19:11 +0000

Beer Kulture, a nonprofit organization working to increase diversity and inclusion in the craft beer industry, and Athletic Brewing Company, America’s leading non-alcoholic brewer, are once again teaming up in February to celebrate Black history and culture. The partners are bringing back the highly sought-after limited-time offering Soul Sour, launching themed merchandise, and highlighting notable...

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Athletic Brewing Releases America’s 1st Non-Alcoholic Oktoberfest Bier

Raymond — Fri, 02 Oct 2020 14:19:57 +0000

Following the success of last year’s Sober Oktoberfest and 5K, America’s first exclusively non-alcoholic brewer Athletic Brewing Company is releasing America’s first non-alcoholic Oktoberfest brew. Perhaps no other beer style is as renowned as the Oktoberfest style yet until now active adults looking to cut back on alcohol remained thirsty for this autumn seasonal. The...

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