So humans, SodaStream has released what is in effect, a Kuerig for beer… hmmm. The system uses sparkling water (for carbonation) and a beer concentrate (for flavor and alcohol). We shall try to acquire one of these strange devices and see what it is all about. Stay tuned…
Here is the press release:
SodaStream International Ltd. (Nasdaq: SODA), the leading global manufacturer and distributor of Sparkling Water Makers, has announced the release of its new home beer system, the Beer Bar. The brand is an exciting concept of making quality home-crafted beer using sparkling water and a unique beer concentrate brewed to perfection.
The Beer Bar is unveiled with a light beer called Blondie that has a smooth authentic taste, and a hop filled aroma. The Beer Bar enables consumers to concoct crafted beer in seconds by adding Blondie concentrate to Sparkling Water. Blondie contains 4.5% alcohol by volume, the average level found in most global beer brands. A one liter Blondie bottle yields approximately three liters of beer.
“We are excited to launch a brand dedicated to serving the global growing trend of home crafted beer,” says Daniel Birnbaum, Chief Executive Officer of SodaStream. “Our core carbonation technology and distribution infrastructure provide a great platform for us to extend our business into this emerging category, and we choose to do so with a dedicated beer brand.”
SodaStream chose to first launch the Beer Bar in some of Europe’s beer capitals. The product is available in SodaStream Germany’s online store www.sodastream.de and at leading retailers in Switzerland. Other markets are expected to launch the Beer Bar in late 2016 and 2017.
SodaStream is the world’s leading manufacturer and distributor of Sparkling Water Makers, which enable consumers to easily transform ordinary tap water into sparkling water and flavored sparkling water in seconds. By making ordinary water more exciting and fun to drink, SodaStream helps consumers drink more water. Sparkling Water Makers offer a highly differentiated and innovative solution to consumers of bottled and canned carbonated soft drinks. The products promote health and wellness, are environmentally friendly, cost effective, and are customizable and fun to use. Products are available at more than 70,000 retail stores across 45 countries, including approximately 13,000 retail stores in the United States. To learn more about how SodaStream makes water exciting and follow SodaStream on Facebook, Twitter, Pinterest, Instagram and YouTube, visit http://sodastream.com.