Last year, Kearny Mesa-based Societe Brewing Company collected a whopping 23,193 pounds of provisions for the Jacobs & Cushman San Diego Food Bank, earning a Corporate Partner Award from the non-profit organization for the second straight year. The 2016 drive saw an overwhelming 366% increase in donations from the previous year’s campaign as a result of an array of innovative beer-related incentives presented to Societe patrons. Among those were a limited-edition $50 beer being sold to individuals who donated 50 pounds of food for a mere $5, offering $1 off all beers to customers who donated any amount from the Food Bank’s “most-needed items” list, and permanently decreasing the price of the brewery’s bottled barrel-aged beers from $20 to $18. Though challenging, the brewery will attempt to collect even more food than last year and, again, it will use its beer as a catalyst for good will.
“The results of last year’s food drive surpassed our wildest hopes,” says Lorah Smith, Societe’s Director of Charitable Giving. “That time around, we mainly focused on a single barrel-aged beer, but this year we’re expanding our discounts to involve all of the bottled, barrel-aged beers we have in stock, including two 2016 vintages and a newly released barrel-aged blonde ale.”
From November 20 through December 31, Societe is lowering the price of all of its $17-$18 barrel-aged beers to just $5 if customers donate 25 pounds of food, translating to one discount bottle for every 25 pounds someone contributes. This deal will be applied to one barrel-aged Societe “Feral” ale per week over the course of the drive (see schedule on following page). Additionally, Societe will once again take $1 off all full-beer orders for patrons who donate any amount of food from the most-needed list the day of their donation. The following is the San Diego Food Bank’s most-needed items list:
- Canned Meats & Tuna
- Canned Soups
- Canned Fruits & Vegetables
- Canned or Dried Beans
- Dry Cereal
- Macaroni & Cheese
- Infant Formula
- Peanut Butter
- Powdered Milk
“It would be easy to give our egos a boost by pretending our beer is the sole reason we raised more than 11 tons of food last year, but we know that it really came down to the generous spirit of San Diegans who wanted to make a positive difference for our friends and neighbors in need,” says Societe CEO Douglas Constantiner. “It’s about them and their kindness, not us. We just try to provide a fun way to reward people for doing the right thing and lending a hand to folks who can use it. Whether we collect 25,000 pounds this year, or 2,500, the needle will be moved in the right direction…but 25,000 pounds sure would be something!”
To that end, if the total from 2016’s drive is surpassed, Societe will take $1 off all full-beer orders for all customers the entire month of January 2018. The Holiday Food Drive is a cornerstone of Societe Gives Back, the company’s year-round program, which sees it team with monthly charity partners, assist local factions of national campaigns such as Ales for ALS and Pints for Prostates, and assist humanitarian causes in a variety of other ways. Information on Societe Gives Back can be found onthe company’s website.
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