The Hand Crafted Tasting Company is proud to announce that the SF Craft Beer Festival comes to the Herbst Pavilion in Fort Mason Center on Saturday, October 18th. The Fall Harvest-themed tasting will include two sessions (afternoon and evening) and showcase fall craft beer releases from 75 of America’s best craft breweries, with a special focus on breweries from San Francisco and the Pacific Northwest.

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“Our Craft Beer festival model is different than other festivals,” said Ken Tesler, founder of Hand Crafted Tasting Co. “And we want to test it in one of the premiere craft beer cities in the country. We know SF loves craft beer, and we are looking forward to introducing our Craft Concierge Center, seminars, and other educational initiatives to this sophisticated audience.”

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The Craft Concierge Center is a craft beer-focused information center that will be staffed with leading regional craft beer experts to answer any questions that are unable to be answered at the taps. To serve in the craft beer think-tank, the promoters have retained Kelsey Williams, Certified Cicerone and Marketing Director for Drake’s Brewing Company; Mario Rubio from BrewedForThought.com; Gail Ann Williams and Steve Shapiro from BeerByBART.com and “San Francisco Beer News” column in Celebrator Beer News; Paige Reilly from Golden Road Brewing; and Ken Weaver, Editor in Chief of RateBeer Weekly and author of The Northern California Craft Beer Guide.

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Unlimited two oz. tastings of approximately 150 craft beers, ciders, and mead will be available on the main floor. There will also be food for purchase by leading artisanal restaurants and food trucks selected specifically to highlight the festival’s fall craft beer releases. A sampling of the breweries whose work will be poured on the main floor can be found at SFCraftBeerFest.com/breweries. Ken Weaver, author of The Northern California Craft Beer Guide and Editor in Chief of RateBeer Weekly curates the craft beer selections for this event. Breweries will each serve two selections. Some early treats include San Francisco Mead Company’s Apple Pie Mead, Sudwerk’s India Pale Lager, Anchor Brewing’s Zymaster No. 6, High Water’s Aphotic Baltic Porter, North Coast’s Old Stock Otuschi 2012 & Old Rasputin, Victory’s Dirt Wolf Double IPA, Knee Deep’s Simtra Triple IPA, Drake’s Denogginizer & Drakonic 2 Imperial Stout, New Belgium’s Pale Ale (with Odell), Calicraft Brewing Co.’s Chez Panisse, Anderson Valley’s Pumpkin Seasonals, Knee Deep Brewing Co.’s Hoptologist, Ninkasi Brewing Oatis Oatmeal Stout, Speakeasy’s Butchertown Black IPA, Drake’s Bourbon Barrel Drakonic, Simpleton Craft’s First Rye, and Lost Coast’s 25th Anniversary beer. Stone plans to serve their Chris Banker/Stone/Insurgente Xocoveza Mocha Stout and 18th Anniversary Ale, a new golden-brown IPA.

Tickets are on sale now at www.SFCraftBeerFest.com/tix, and updates about the festival will available on Twitter via @SFCraftBeerFest.

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During the tasting, leading craft beer experts will host intimate, 50-person, first-come first-serve seminars, and many brewers’ representatives will be available at the taps to educate the guests about their liquid offerings. Gail Ann Williams, co-founder of BeerByBART.com and co-writer of “San Francisco Beer News” in Celebrator Beer News will lead a seminar and mini-tasting on Sour Beers, and the festival’s curator, Ken Weaver, will lead a seminar called “The Future of Craft Beer.” Both seminars will also host a tasting of three beers to further illustrate key points in the discussions.

VIP ticketholders can enter the Herbst Pavilion one hour prior to the General Admission and will have early access to the beers, brewers, and food during the first hour. Additional pictures and images from previous Hand Crafted Tasting Company festivals in New York City and Washington, D.C. can be found at http://sfcraftbeerfest.com/pics.

Hand-Crafted Tasting Company is the Food & Beverage division of Mad Dog Presents, a concert production and event planning company.

Directions to the event can be found at www.sfcraftbeerfest.com/directions.


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