Award-winning Second Chance Beer Company has released a new kind of canned craft seltzer called Slim Chance. Launched Labor Day weekend, the seltzers will be available seasonally, beginning with Watermelon Mint and Peach Nectarine. With the tagline, “there’s a slim chance you won’t reach for another,” and the hashtag #partywater, the seltzers are scratch-made in small batches. Slim Chance is crafted for the active, healthy-minded adult who believes in supporting beverages that serve themselves, the planet, and inclusive communities.
“We looked at what is missing in hard seltzers and carefully crafted Slim Chance to deliver a low-calorie, craft option, made with real fruit,” states Chief Executive Officer, Virginia Morrison. “As part of our commitment to inclusion, anyone who does not believe craft beer is for them now has a high-quality seltzer option, from a brewery committed to values of inclusion, sustainability, and giving back.”
Slim Chance Farm to Seltzer™ uses seasonally-sourced ingredients from Second Chance’s local, organic farm partners. The seltzer is 110 calories, gluten-reduced using Clarity Ferm, and brewed with Two-Row Malt as the base fermentable. It is available for purchase in San Diego via the best on and off-premise retail accounts, at both Second Chance taprooms, and in twelve states via online ordering.
Hard seltzer growth continues to soar. According to the 2020 Nielsen data, hard seltzers are bordering on $3 billion annually in the U.S. Additionally, Untappd reported in June 2020, its website had 1,446 seltzer brands from 524 breweries compared to June 2019 with 282 brands from 113 breweries.
The Slim Chance seasonal seltzer line up has Watermelon Mint available on draught and in cans, as well as Slim Chance Peach Nectarine, released September 10, 2020. Cucumber Lime launches the end of October. The seltzers also will be available at retailers throughout Southern California and in Arizona. Currently, Second Chance Beer Company is shipping Slim Chance direct to fans in the following states: California, Washington DC, North Dakota, Nebraska, Nevada, Kentucky, Alaska, Florida, Pennsylvania, Connecticut, Illinois, and New York.
