Carlsbad based SPY, one of the oldest, independent eyewear brands in the U.S. and a leader in eyewear innovation, is again producing the SPY Belgian Waffle Ride (BWR).

The SPY BWR is a grueling 229-­-kilometer, multi-­-terrain cycling race that began as a tribute to the beautiful and taxing rides staged in Belgium each spring. The course includes 11,000 feet of arduous climbing through the unrelenting hills of San Diego County and includes a relentless barrage of mud, dirt, single-­-track and water crossings. This video recaps the glory and horror from 2013’s ride:

The event will attract 1000 of the best of the biking community, including Olympians; World, National and State champions; professional and amateur cyclists; and surf, motocross and bike industry luminaries. For those not racing, there will be a two-­-day lifestyle expo (Saturday and Sunday) with more than 40 product and food vendors, in addition to beer gardens benefitting the non-­- profit Challenged Athletes Foundation and Keep A Breast foundation. It will include tents from the race’s sponsors showcasing the latest and greatest the cycling world has to offer.


  • Hundreds of cyclists chowing down on huge Belgian waffles.
  • The melee that is the start of a cycling event with 800 people.
  • The tired, bloody and weary finishers.
  • SPY president, Michael Marckx, who will also be racing in the event.
  • Members from the Challenged Athletes Foundation.
  • The high-­tech Happy Lens, a patented SPY-­-only sunglass technology that can improve your mood and performance.


Saturday, April 25: 12:00 pm -­- 4:00 pm – Expo only
Sunday, April 26: 5:30 am – until the race is complete. Expo begins at 8 am.

The Lost Abbey Brewery,
155 Mata Way #104, San Marcos, CA 92069

*The lifestyle expo and start of the race will both be held at Lost Abbey.


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