Samuel Adams back in San Diego to help brew the American dream

Samuel Adams back in San Diego to help brew the American dream

Samuel Adams back in San Diego to help brew the American dream


Samuel Adams Helps San Diego Area Small Business Owners With Its

Brewing the American Dream Pitch Room Competition and Speed Coaching Event on July 25



Samuel Adams is bringing back to San Diego its popular Brewing the American Pitch Room Competition and Speed Coaching for small food and beverage business owners.

The Pitch Room is a dynamic event where a panel of expert food judges offer business owners advice on their sales pitch. The winning business will be invited to join competitors from around the country at the Boston finals in December, where they will compete for a $10,000 business grant and a year of extended coaching/mentoring from Samuel Adams. Last year’s San Diego winner was Stenzelberry.

The Pitch Room will be followed by Brewing the American Dream’s signature Speed Coaching. At the event small food and beverage business owners have the opportunity to work with a variety of local business specialists and Sam Adams experts. Each small business owner can participate in up to six 20-minute personalized, high-impact coaching sessions with the goal of solving specific problems related to sales and distribution, packaging, finance, e-commerce and more.

Attendees can expect a fun evening of learning, networking and comradery, and will also receive a complimentary copy of the new book Quench Your Own Thirst: Business Lessons Learned Over a Beer or Two by Samuel Adams brewer and founder, Jim Koch.

Interested business can submit an application here



Monday, July 25, 2016

Pitch Room: 5:00pm – 6:30pm PT (submit an application here)

Speed Coaching: 7:00pm – 9:30pm PT (register at



Marina Village

1936 Quivira Way

San Diego, CA 92109



Small food and beverage business owners and entrepreneurs interested in participating in the Pitch Room Competition must submit an application at

Entrepreneurs interested in attending the free Speed Coaching event should register at



Samuel Adams is celebrating 32 years of brewing, and despite the craft brewery’s success, brewer and founder Jim Koch hasn’t forgotten how hard it is to start and run a successful small business. That’s why he created Samuel Adams Brewing the American Dream, a unique program that provides the two things he wishes he had when starting Sam Adams: real-world business advice and a loan.

Since 2008, through the support of Brewing the American Dream, microlending partner Accion has lent more than $9.6 million to over 900 businesses. Just as important, the program has coached or mentored more than 6,000 small businesses and helped to create or save over 3,500 jobs across the country. In San Diego, Samuel Adams Brewing the American Dream has lent $1.1 million to 73 small food and beverage businesses that support nearly 300 jobs in Southern California.


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