REDHOOK BREWERY, HILLIARD’S BEER ANNOUNCE “JOINT EFFORT HEMP ALE”: A DUBIOUS COLLABORATION BETWEEN GOOD BUDS
Old School Meets New School in Ballard as Top Seattle Breweries Brew New Beer to Celebrate Legalization of Marijuana
Redhook Brewery, the Northwest’s original craft brew, announced today the release of “Joint Effort,” a new hemp beer brewed in collaboration with Seattle’s Hilliard’s Beer that celebrates the legalization of marijuana in Washington State.*
The relationship between the two breweries began with a Ballard bar-hopping trip down memory lane for Redhook’s brewing team. The area where it all started for Redhook in 1981 has since become known as the “Redhook District” and is a haven for beer lovers with a number of notable breweries opening and thriving. Among those is Hilliard’s Beer, founded in October 2011 by Ryan Hilliard and Adam Merkl.
“We have a real appreciation for the brewing energy in Ballard right now. Thirty years ago Redhook was exactly where guys like Hilliard’s, Reuben’s Brews and Populuxe are today,” said Karmen Olson, Redhook Brand Manager. “We’re stoked to be working with our friends at Hilliard’s and to raise a pint to our Emerald City heritage.”
Joint Effort is a session ale brewed with hemp seeds. Dry-hopped with Zeus, Cascade, Summit hops, Joint Effort has a dank, resinous hop aroma balanced by nutty, earthiness from hemp seeds. It’s the perfect brew for hanging with your buds, grabbing some munchies and enjoying a beer. ABV 5.6%, IBU 25.
“We’re really excited to release Joint Effort with Redhook because we have a lot of respect for how they helped shape craft beer in Washington,” said Hilliard’s Beer co-founder Ryan Hilliard. “It’s the first collaboration beer either of us has done with another brewery and it’s fitting they started in Ballard a few blocks from where we are. Voting to legalize marijuana use in Washington is another example of the pioneering spirit that makes this state so great.”
In keeping with Redhook’s reputation for creating imaginative tap handles, Joint Effort will be poured by a handle shaped like a bright yellow bong. Joint Effort will be available on draught only beginning July 15th and will launch in 22oz bottles under the Blueline Series in late October. The beer will be available in Washington State only. Locations can be found using Redhook’s “Beer Finder” at www.Redhook.com.
* Initiative 502, passed by voters in November 2012, legalized possession and use of moderate amounts of marijuana in Washington State.
Redhook was born out of the energy and spirit of the early 80’s in the heart of Seattle. While the term didn’t exist at the time, Redhook became one of America’s first “craft” breweries. From a modest start in a former transmission shop in the Seattle neighborhood of Ballard, to the current breweries in Woodinville, WA and Portsmouth, NH, Redhook has become one of America’s most recognized craft breweries.
While Redhook has “grown up” over the past 30 years, one thing has never changed – Redhook is still brewing great beers like ESB, Long Hammer IPA, and Audible Ale. Most importantly, Redhook has fun doing it. Redhook beers are available both on draught and in bottles around the country. For more information, visit www.redhook.com.
Twitter and Instagram: @Redhook_Brewery
About Hilliard’s Beer
Hilliard’s Beer was founded by Ryan Hilliard and Adam Merkl in Seattle’s Ballard neighborhood in 2011. With a focus on great, craft beer in cans and made with the best ingredients available, Hilliard’s can be appreciated by both the informed and informal beer drinker. Available in locations throughout the Pacific Northwest, look for Hilliard’s signature tallboy cans of Amber, Blonde, Pils, and Saison as well as draft beers like Chrome Satan and Nautical Reference Pale Ale.
Visit Hilliard’s Ballard taproom, which has become one of Seattle’s ‘go-to’ spaces for beer, food trucks, and events.
Twitter and Instagram: @HilliardsBeer
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