According to the American Cancer Society, prostate cancer will kill around 1 out of every 38 men in the United States. In 2015, around 220,800 new cases were diagnosed and there were a reported 27,540 deaths from the cancer as well. On a lighter note, the Center for Disease Control claims that deaths from prostate cancer have decreased steadily over the past decade. However, a decrease does not suddenly change the fact that prostate cancer is still the 2nd deadliest cancer (behind lung cancer) and one of the leading causes of death for American men. Prostate cancer, like most other cancers, is better treated when detected early, but getting men to get tested or even talk about prostate cancer has been a tricky situation for most awareness groups. One group in particular called Pints for Prostates hopes to change the stigmas surrounding the issue by drinking beer. No, drinking beer does not decrease the chances of prostate cancer, but drinking beer does bring people together and creates for some intense, but awesome discussions.
Rick Lyke founded the non-profit in 2008 as a different approach in raising awareness and knowledge about prostate cancer and tests used to detect it. As a survivor of prostate cancer himself and an avid beer writer, Lyke felt that using the act of drinking beer was a great way to get discussions started. It is this reason that Pint for Prostates’ slogan is “Reaching men through the universal language of beer.” Lyke credited a simple conversation he had with a friend as what saved his life because he friend reminded Lyke to get his prostate exam. Pints for Prostates aims to invoke more of these reminders and conversations.
As a way to further this mission, Pints for Prostates has recently unveiled a new program called “Crowns for the Cure”. The program consists of Pints for Prostates distributing 400,000 crowns to 14 participating brewers around the United States. The crowns are blue bottle caps that feature the Pints for Prostates logo on top and the message, “Reaching men through the universal language of beer. www.pintsforprostates.org,” underneath the bottle cap. The participating breweries plan on sealing their bottles with the special crowns for the holiday distribution season. The program hopes that the crowns work as reminders and conversation starters when beer lovers open their beer bottles.
The rhetoric of Pints for Prostates is not about being flashy. It is about bringing awareness in a simple manner to millions of men drinking beer. Pints for Prostates does not rely on a viral video or large billboard to bring their message, instead they aim to use beer as a medium to break the ice on an issue that most men either forgot or do not want to talk about. Early screening and detection are key in fighting cancer, but getting those tests requires a little reminder. As long as there are men drinking beer, Pints for Prostates will be around reminding men that it is okay to talk about prostate cancer.
To find out more about the mission of Pints for Prostate, how to help out, and where the funds are allocated, visit www.pintsforprostates.org.
Be sure to look out for the special blue Pints for Prostates crowns on releases from these breweries:
- Bell’s Brewing of Comstock, Mich.
- Boston Beer of Boston, Mass.
- Coronado Brewing of Coronado, Calif.
- Elevation Beer of Poncha Springs, Colo.
- Foothills Brewing of Winston-Salem, N.C.
- Fort Collins Brewery of Fort Collins, Colo.
- Laughing Dog Brewing of Ponderay, Idaho
- New Holland Brewing of Holland, Mich.
- Olde Mecklenburg Brewery of Charlotte, N.C.
- Pike Brewing of Seattle, Wash.
- Rogue Ales of Newport, Ore.
- Saint Arnold Brewing of Houston, Texas
- Schlafly Beer of St. Louis, Mo.
- Wormtown Brewery of Worcester, Mass.
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