Paulaner USA

Photo: PaulanerUSA

Tomorrow, April 23rd, Paulaner USA, the US importer of the legendary Paulaner and Hacker-Pschorr brands, will be celebrating the 500th anniversary of the Reinheitsgebot, Germany’s Beer Purity Law, with four awesome parties across the country and four pieces of original art. What is the the Reinheitsgebot, you ask? It protects the purity and quality of beer by allowing only four ingredients in the brewing process: hops, malt, yeast and water.
To commemorate the anniversary, each of these parties will feature a local artist who will reveal a unique piece of artwork honoring the Reinheitsgebot’s four ingredients. In addition, they are competing for an all-expenses paid trip to Bavaria, Germany where the Reinheitsgebot originated.

 

“The Reinheitsgebot has played an important role in the way the beer industry has evolved over the past 500 years, and its importance is being rediscovered today by consumers who are seeking cleaner foods with simpler ingredient statements,” says Steve Hauser, president and CEO of Paulaner USA. “Abiding by the Purity Law has been part of the Paulaner and Hacker-Pschorr’s mandate since the beginning, but it seems that this standard is right in line with a very contemporary consumer movement. As such we expect even stronger appeal and growth for our brands”.

While laws require manufacturers to disclose ingredients on food labels, the same does not apply to alcoholic beverages, such as beer, in which “exempt” ingredients like artificial sugar, corn syrup and glyceryl monostearate (foam enhancer) are commonly used unbeknownst to the consumer to mask defects or increase production efficiency. Contrary to this, Reinheitsgebot-compliant beer is only brewed with four pure ingredients; as a result, consumers know they are getting the highest quality beer, free of adjuncts, artificial coloring, genetically modified corn, flavoring and added chemicals.

Paulaner USA

Photo: Paulaner USA

Adhering to the Reinheitsgebot requires a true mastery of the brewing process. Both Paulaner and Hacker-Pschorr offer a wide array of beer styles, all created using a handful of select, high quality ingredients. The brewmasters of both legendary brands use craftsmanship and brewing methods passed down by generations of brewmasters before them, and perfected over hundreds of years. This allows them to create bold and unique flavors that appeal to all types of palates, while still adhering to the same laws and principles their predecessors have followed for centuries.

In honor of the four ingredients of the Reinheitsgebot, Paulaner USA is hosting four parties in: New York City,Los Angeles, Chicago and Boulder, CO. Each local artist, will be on-hand to personally unveil their unique pieces of artwork at each location and stands a chance to have their piece permanently displayed at the brewery in Munich.

The events will unfold as follows:

New York City
ARTIST: Ross Chirico
WHERE: Studio Kraut
ADDRESS: 160 8th Ave, New York, NY 10011
DATE: April 23, 2016
TIME: 6pm-10pm EDT

Chicago
ARTIST: Nora Kate Balayti
WHERE: Prost!
ADDRESS: 2556 N. Lincoln Avenue, Chicago, IL 60614
DATE: April 23, 2016
TIME: 6pm to 9pm CDT

Boulder, CO
ARTIST: Joe Tari
WHERE: Bohemian Biergarten
ADDRESS: 2017 13th Street, Boulder, CO 80302
DATE: April 23, 2016
TIME: 8pm to 12am MDT

Los Angeles, CA
ARTIST: Lee Rupp
WHERE: Red Lion Tavern
ADDRESS: 2366 Glendale Blvd, Los Angeles, CA 90039
DATE: April 23, 2016
TIME: 1pm-5pm PDT

These parties will be complete with consume prizes, door prizes, raffle prizes, and LOTS OF BIER!! Humans, make sure to include #drinkclean and #germanpuritylaws on all your great photos you post if you attend.

To vote for your favorite artist, visit this page between 8pm EDT on April 23rd and 8pm EDT on April 30th. The winner will be announced on Paulaner and Hacker-Pschorr‘s Facebook pages
on May 2nd.

So whether you’re German, are a big fan of the Reinheitsgebot, or simply want a good excuse to celebrate the art of good craft brewing and happen to be in any one of these four cities tomorrow, join in on the fun! Visit Paulaner USA’s Website or follow them on Facebook and Twitter for more information about their upcoming events!

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Be sure to follow us on Social Media to get to see our beer adventures live as we invade more breweries and discover more awesome craft beers from all over the world! Cheers humans!

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About The Author

Media Advisor

Karla is a food lover, self-taught baker, and beer aficionado from Boston, MA now living in San Diego, CA. When not on the hunt for a new craft beer experience, Karla can be found in the kitchen cooking up delicious meals and baking sinful sweets or at a local coffee shop for her daily coffee buzz. She started home brewing in Seattle while in college in 2014 and fell in love with the craft beer scene in the Pacific Northwest and during her time studying abroad in Prague, CZ. Hoping to one day own her own specialty food shop and bakery, Karla is a huge fan of experimentation when it comes to food, drinks and sweets. Karla is also an avid backpacker, hiker, and certified yoga instructor. It is only natural that as an alien, she tries to get outdoors every opportunity she can get!

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